Explode The Growth Of Your Business By Lighting This Long Fuse

By Michele Miller, Wizard of Ads Partner

Seven years ago, my partner Dave Young and I signed on a new client – Appelt’s Jewellery, based in Winnipeg, Manitoba.

They are a family owned-and-operated business, open since 1938.  At the time they came to see us, they’d hit a ceiling and needed help.

Today, they are known as Appelt’s Diamonds.  They have five stores in the province and experienced double-digit growth through a bad economy.  Now, revenues are quickly reaching stratospheric mode.

Some folks look at Appelt’s and see an overnight success story.

They would be wrong, of course.  It’s been a long but steady haul, combined with teamwork and a clear vision for the possibilities ahead.

Here are a few pieces of their marketing strategy that every business can modify and duplicate:

1. Appelt’s found its unleveraged asset and began exposing it. Appelt’s has the finest diamonds money can buy, but at the lowest prices in the region.  That’s possible because… click to read more.