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Thursday
Apr282011

Strategic Question #5: What Are Your Limiting Factors?

By Tom Wanek, Wizard of Ads Partner

(This post is a continuation of our detailed look into the 13 strategic marketing questions that every marketer must answer.)

Marketing Strategy LimitationsWhat are your company’s limiting factors?

What’s holding your business back? What are the distractions and limitations preventing you from reaching your goals?

Okay, this one’s pretty straightforward. But that doesn’t mean thinking this through will be easy. Identifying your company’s limitations takes energy. Focus. And most importantly, being completely clear-eyed and objective.

No company is without shortcomings or weaknesses. And your limitations must be considered when crafting your marketing strategy.

Consider the following limiting factors:

  • Long product purchase cycle
  • Shortfalls in knowledge or expertise
  • Financial troubles or concerns
  • Click to read more
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