Smile! You Just Opened a Small Business.
By Tim Miles, Wizard of Ads Partner
“You just opened a small business.”
Years ago, a good friend and client at the time – a dentist – explained to me why so many ‘technicians’ struggle when they hang a professional shingle.
In dental school, students studied amalgams and x-rays and maybe even how to use that cool little suction thingie.
So, a technician graduates well-schooled in the arts of her science – whether that science is dentistry, medicine, photography or whatever.
But my friend said to me, “that same person doesn’t have any real understanding of how to run a business.”
I bring this up today for two reasons:
1) Dilbert creator Scott Adams wrote a fantastic essay for the Journal about education and entrepreneurship – what he thinks should be taught vs. what is actually taught viewed through the lens of his actual college experience. Read it. I’d love to hear what you think.
2) Our friend Rhiannon.
Rhiannon recently left behind an impressive professional résumé as VP of Marketing for a regional bank to pursue her dream of being a professional photographer.
She’s a tremendous photographer. But, really, isn’t that the easy part?
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