Why You May Be Sabotaging Your Advertising Efforts and How to Avoid This Mistake – Part One

By Tom Wanek, Wizard of Ads Partner

I’m concerned that you may be sabotaging your advertising efforts… and it has nothing to do with poorly written ads, or choice of media.

Truth be told, I’ve carried this concern for a long time. But it took a customer experience meltdown to remind me that I need to make sure you’re maximizing every penny spent on advertising.

But first, let me fill you in on what happened…

For the past two years, I’ve struggled to find a pillow with just the right amount of comfort and density to alleviate the pain coming from my arthritic neck. Nothing too hard, or too soft. And I didn’t want a pillow that would flatten after a week of use.

So after researching online, I decided Tempur-Pedic pillows were worth considering. But priced at one hundred smackers or more, depending on the model, I wasn’t going to order one online and take the chance I would like it. Nope. I wanted to plop my noggin’ on a few styles to make sure the pillow was right for me.

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