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Monday
May232011

Why You May Be Sabotaging Your Advertising Efforts and How to Avoid This Mistake – Part Two

By Tom Wanek, Wizard of Ads Partner

Welcome back to Part Two of this post…

Bad Customer ExperienceThe customer experience meltdown I described last week is not at all uncommon. I see stuff like this all the time. And I bet you do too.

Things like:

  • Disgruntled Employee grumbling openly about hours, work conditions, or other co-workers. This tends to happen most frequently as you’re held hostage while standing in the checkout line.
  • Old School Website (circa 1996). Ya know the one… clip art, flashing GIFs, confusing and cluttered design. Nuff said.
  • Too Much Information (TMI) Employee chatting non-stop with co-workers about the “kick-ass” party that went down the night before, and how she’s got a “wicked” hangover that’s been kicking her ass all day long. Thanks for sharing, right?
  • Automated Phone System Hell. C’mon, we’ve all been there.

Click to read more…

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