The Power of a Word

 By Sonya Winterbotham, Wizard of Ads Partner

Hello.

One word.

One very common word.

Wouldn’t get you much for it in a game of scrabble.

But in advertising… One Aussie business owner has made “hello” his own. 

And when you think about how many times the word “hello” is uttered everyday –

That’s a lot of recall back to his business.

So who is he?

Click to read more…