By Tom Wanek, Wizard of Ads Partner
(This post is a continuation of our detailed look into the 13 strategic marketing questions that every marketer must answer.)
What is the felt need of your customer that you are willing and able to meet?
Persuasive communication demands relevancy. Which means your marketing message must communicate an idea, feeling or outcome that the customer truly cares about.
And here’s what is critical: Your message should not revolve around you or your company. It should focus on the customer. Specifically, your marketing message must explain what your product or service will do for the customer. Get this part wrong and nothing else matters.
So what is the felt need of your customer?
Unsure where to begin?