Our Dirty Little Secret

By Tim Miles, Wizard of Ads Partner

Yesterday, I said our company’s dirty little secret had everything to do with how smart you were.

You see, we don’t solicit business.

We only work with people who contact us, then we have to be very selective in the vetting process. We’re paid on growth, so we only make more money if our partnership works.

So, our dirty little secret? It’s two-fold:

1. You have to be very good at what you do.
2. You have to like talking about what you do.

The first is substantially more important that the second, but that doesn’t mean the second isn’t important.

Advertising will only accelerate the inevitable.

Our company can help a good business get to where they’re headed faster and more efficiently (meaning less effort and money) than you would without our help.

I see media reps who tell business owners all the time that ‘they can for sure help them’ when what the media rep should be doing – if she really wanted to help – would be advising the restaurant to clean up its restrooms, telling the jewelry store to invest in sales training.

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