Nice, Fitting and Other Offensive Words
By Sonya Winterbotham, Wizard of Ads Partner
“It’s a little ummm out there.”
I stared at the phone and contemplated smacking it into my forehead.
My forehead remains in tact.
And so does my producer.
But he couldn’t agree with the music I’d chosen for a client’s commercial – apparently it had a few too many elements that would help the ad… well… stand out.
The end result - that poor client ended up with a typically clichéd retail music bed. I would say you’d know the kind of music, but that’s the problem you probably wouldn’t because clichéd music just sits in the background like a shy girl at a school dance repeating quietly to herself “please make me be invisible, please make me be invisible”.
Hmmm… Do you see why the phone nearly collided with my temple?
It made me realise something…
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