Can it Just Work For You Too?
By Charlie Moger, Wizard of Ads Partner
Apple doesn’t build computers, mp3 players, or even phones. They provide something more meaningful: human connections. Instead of merely selling a device, Steve Jobs and company connects us to what we care about: music, people, memories. How they do is easy to see, if you know where to look.
In his Worldwide Developers Conference keynote address, Jobs gave up the magic on a single slide. It wasn’t quoted in any news story or blog I could find. Yet, it succinctly conveys both what Apple does and how you can drive focused excellence in your company.
Hidden in plain view
After parading their latest innovations past the convention of software developers, Jobs summed up what makes Apple Apple. Echoing three words on the slide displayed two-stories high behind him, he said “It just works.” Well, duh.
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