Where DIDN’T You Hear About Us?

By Sarah Ripley, Wizard of Ads Partner

Where didn’t you hear about us as opposed to where they did, may in fact be the easier question for your customer to answer as it will likely get a more accurate response…

In the debilitating stresses of the economy, a marketing budget is usually the first to be reviewed for reducing when cost savings are an objective. I think this ever-present pressure is what first established the most overused and underproductive question on the planet (and perhaps finally the proof I needed for my grade 10 English teacher who said that there was no such thing as a dumb question) “WHERE DID YOU HEAR ABOUT US?”

Marketing activities are thwart with the consistent need for justification. Inconveniently so, it is also the most unjustifiable, unmeasurable and unquantifiable part of a business’ functionality.

That is a fact.

So why do businesses feel they can outsmart this simple fact through simply asking their customers what marketing activity firstly grabbed their attention… click to read more.