Do You Buy Your Advertising... Like You Buy Gum?
By Sarah Ripley, Wizard of Ads Partner
Samantha: It was an impulse purchase!
Carrie: Gum is an impulse purchase… this is more than gum!
- Samantha trying to justify her cosmetic chemical peel decision as an impulse purchase she has on Sex and The City.
Carrie has perfectly expressed the reasonable expectation of an “impulse purchase”. Much the same can be said about impulse purchases with your business’s marketing - they should be strictly reserved for stands in grocery shopping lines.
There are many scams, tricks, sneaky tactics, dodgy offers, (you get it…), out there – victims often being new businesses. “If it sounds too good to be true, it probably is”.
The issue you face when making an impulse purchase is that you aren’t efficiently thinking about the resulting consequences of this decision, resulting in actions that aren’t working towards the needs of your business as well as wasting a huge amount of money… You need to ask yourself every time, “Is this the highest and best use of my money?”
Sales reps use a lot of tactics in order to sell you something. Some of the common ones include:
Offering “free” editorial with your print Ad purchase, therefore making the “package” more appealing.
Advertising
Reader Comments