BrandingBlog Radio: Zig Zag Principle with Author, Rich Christiansen

By Dave Young, Wizard of Ads Partner

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This week I had a chance to catch up with my friend, Rich Christiansen. Rich is one of those guys who just can’t sit still without building a business. McGraw-Hill is publishing his latest book on business building and business growth strategies. It’s called The Zig Zag Principle and it’s coming out on October 4, 2011. What I really like about Rich’s books is that he bases everything on strategies that he uses every day. You won’t find un-tested academic theories, just great advice on what actually works to build a business.

Pre-order it by going to The Zig Zag Principle web site.