5 Reasons Your Competitors May Be Kicking Your B&^(

By Bryan Eisenberg, Wizard of Ads Partner

There are a finite number of ways to stand out and capture significant market share in any marketing category. You can be lowest price driven (a dangerous path), operationally excellent, channel dominant, or focused on customer intimacy. Many companies excel at two or three but it is nearly impossible to excel at all of them. Can you name the company that does?

Here are 5 strategies companies use to become market leaders.

They have efficient operations -

Operations that let them be more efficient than you at getting order picked, packed and delivered so that customers’ expectations are exceeded. These efficiencies in operations also allow them to keep their costs down.  At the same time those interested in capturing additional market share invest those efficiencies back into improving the customers’ experience. Walmart exemplifies this quality. Can you think of another company in this category?

They do a better job at leveraging word of mouth -

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