RIP Louie The Fly
By Sonya Winterbotham, Wizard of Ads Partner
He was Australia’s never say die fly, who for 54 years kept coming back to life time and time again to prove that in advertising a fly can have more lives than a cat.
Sadly though Mortein etched out his gravestone this week to read “No More Louie The Fly: 1957 – 2011” as one of Australia’s greatest brand characters was laid to rest.
While I don’t intend to eulogise the fly, I believe there is much we can learn from Louie, especially for brand owners who suffer from what I can only describe as “itchy feet” when it comes to consistency.
Ask yourself…
How long do you stick with a strategy before you get “bored” with it?
How often do you change your creative, because you get sick of hearing it?
Is change the only consistent part of your advertising?
Advertising
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