You Can’t Fake Social
by BRYAN EISENBERG, Wizard of Ads Partner
Advertising guru, Roy Williams likes to say “Advertising only accelerates the inevitable” today I would add that “Social media only accelerates the inevitable.”
The point is simple, if you have a good business, with strong values, a great product/service, that takes good care of employees and customers, advertising will help amplify your great story and your results.
If you have a lousy product, treat customers and employees without respect, with advertising you’ll soon be out of business (although some airlines and banks have consistently managed to defy this rule).
Used to be if you had a lousy business you could fool some people in to buying from you and word of mouth would eventually catch up with you as the expression went one person who would then tell twelve… But that was another day. Today one person Tweets, updates their status, creates a YouTube video, post a review or blogs and thousands if not millions might see it.
It’s All About Me, The Customer
Peter Drucker said the “The purpose of business is to create and keep a customer.”
Notice the focus on the customer, not the product or service. The point of your business should be to fill needs and create value for your customers. Too many companies still practice accidental marketing. They hope that social media marketing is their magic blue pill to great results.
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