The Wizard Chronicle

Marketing to Employees

2008-08-21T05:25:20Z

Five Ways to Connect with Generation X & Y Workers
By Craig Arthur

"As business owners, we now need to create a business that is attractive to both customers and employees." - Craig Arthur

When I speak with business owners about their “Limiting Factors to Growth,” finding and retaining good people is always in the top three.

Last week I was invited to a presentation titled “Managing a Multi-Generational Workforce,” by Rhonda Thorburn, the regional Director for Kelly Services, Australia.

As a rough guide here are the year brackets that determine the generations.

Silent Generation: Born between 1925 - 1945
Baby Boomers: Born between 1946-1964.
Generation X: Born between 1965-1977.
Generation Y: Born between 1978-1987.

How to attract and keep good people is a growing problem for all businesses, across all industries, especially so when we talk about Generation X and Y.

So how do we specifically attract and retain these younger employees?

Strategy - The Secret to Advertising Success

2008-08-18T05:38:48Z

"Impact in advertising today is 80 percent strategy, 20 percent copy. This makes it nearly impossible for good copy to compensate for weak strategy." - Roy H. Williams

Dealing With Rejection

2008-08-18T05:11:07Z

The Monday Morning Memo by Roy H. Williams
Hear Memo.

I made my fortune searching out little businesses with strong messages that had never been heard. Everyone thought I was a great copywriter, but they were wrong. I was a great message-finder.

Advertising salespeople are highly paid because rejection hurts. They told me to rub Zig Ziglar on it, but the sting and the ache stayed with me. I was 20 years old.

The smiley seminar speaker said, “Look in the mirror each morning and repeat these affirmations.”

Sorry, I’ve already got a religion and it makes me very uncomfortable with self-worship. I know there’s a God and it isn’t me.

It Seemed Like a Good Idea at the Time

2008-08-16T21:31:51Z

"At high altitudes, even the smartest companies are not immune to dizziness and group think." - Jim Champy

Creating Loyal Customers

2008-08-11T19:29:36Z

"What are you doing to not only satisfy but delight your customers?

Are you looking at every touch point, every interaction, every click on your website? Are you creating personas and making sure each one has a positive total customer experience?

Remember, everything is marketing. But you don't have to do it alone.

The art of balancing a complete marketing strategy takes time and practice. Trust us, as long as you give yourself enough time, keep your eye on the big picture, and assemble a strong team to pay attention to every detail, you'll not only have more customers, you'll have happier, more loyal customers."

- page 171, The Soccer Mom Myth by Michele Miller and Holly Buchanan

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Grabbing Market Share: Marketing in a Recession

2008-08-11T17:58:57Z

A free white paper by Future Now Inc.

During a recession, many companies react defensively: they tighten their belts and brace themselves for slower growth. It doesn't have to be that way.

Click the image and it will take you to the Future Now Inc website where you can download the white paper.

Download. Read. Implement.

Thanks to Future Now Inc.