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Online, Copy, Customer Experience, Blog
Online, Copy, Customer Experience, Blog The Wizard Chronicle
How to Attract, Convert, and Delight CustomersBy: Wizard of Ads Partners Editor: Craig Arthur
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Entries in Blog (30)
Thursday
03Jul
Web Strategy in a Nutshell
By Wizard Partner, Dave Young
Your website must...
1. Be findable in the search engines2. Have persuasive copy
3. Be designed for easy conversion
The non-SEO solution for Search Optimization
If you write your site in the language of your customers, talking about what's important to your customers, you'll likely need very little help from an SEO specialist. Because, if you are using the language and phrasing of your customers, your organic search results will do quite well.
One of the best ways to start getting good organic search results for this type of traffic is to start blogging. If you're diligent and smart about your phrasing, you'll start seeing results quite soon after your new content is indexed.
In addition, you'll need to follow good technical practices to make sure your site is easily indexed and the search engines can find your pages.
Persuasion
Having a persuasive site is much more difficult that it would seem at face value. Not all of your visitors are persuaded by the same information. They have different values, they have different needs and they have different levels of patience to let you tell your story. Persuasion Architecture is our preferred method to design a persuasive strategy for your site from the very beginning.
Conversion
Have you made it easy for your visitors to do what you desire them to do on your site? Do you have strong and easily-understood calls to action?
The above is simple... but not easy.
PS From the editor. Dave Young is our Online Persuasion Specialist. You could spend months, possibly years experimenting with Persuasion Architecture, or you could simply hire Dave's team to do it for you. Your results will happen much faster. (If you are an Australian company, contact the Australian office of Wizard of Ads at infoaust@wizardofads.com.)
Friday
19Oct
Is Work Killing You?
By Craig Arthur
Andrew's heart stopped for a moment. Not from pain, but from shock. His 32 year old sister had just suffered a heart attack. He could be next.
“Andrew Griffiths worked seven days a week, starting each day at 6am and not finishing until 9pm. He put on 50 kilos and his marriage of 10 years broke apart. His job ruled his life.”
Did Andrew set out on his business journey with the goal of a broken marriage and an unhealthy lifestyle?
I’m sure he didn’t. So what happened?
Read the full story… Beating Workaholism by Myles Wearring at NEWS.com.au
Are you like Andrew?
How many hours did you spend at work last week?
How many hours did you spend with your partner?
How many hours did you spend with your kids?
How many hours did you spend exercising?
How many hours did you spend relaxing and enjoying life?
How many hours did you spend helping others?
Is it time you re-evaluate how you measure success?
"Workaholism has been compared to alcoholism or drug addiction in the US, where Workaholics Anonymous has been set up. It offers work addicts a 12-step program to help them get their lives back to normal."
Wednesday
10Oct
"The Internet Sucks...
There is a crime going on..." - Bryan Eisenberg
This month October 14 - 17 is the annual eMetrics Marketing Optimization summit. Wizard Partner Bryan Eisenberg, will again be a speaker.
Catch a glimpse of Bryan at last year's summit as he tells in plain speak why most sites suck like a hover and leak like a course grade sieve.
Bryan will turn your view of online marketing on it's head.
in Online, Marketing, Words of Wizardom, Blog
Online, Marketing, Words of Wizardom, Blog Thursday
04Oct
Wizard Academy... Marketing to Women... Wizard Consulting
Ever wonder what Wonderbranding Marketing to Women seminar is about?
Ever wonder who attends Wizard Academy?
Ever wonder how Wizard of Ads consultants help businesses grow?
Ever wonder why you should partner with Wizard of Ads?
Wonder no more.
Listen to Wizard Partners Michele Miller and Dave Young discuss all the above.
The podcast runs about 15min... so coffee up... feet up... and enjoy
Wednesday
03Oct
A Frustrated Radio Rep Speaks
Business Owners You Should Listen
"Most small businesses should say “no” to the kind of tele-sell deals we flog off at the end of every month. I’m getting tired of burning clients for a two grand spend!"
That was part of an email sent to me by Kate #### (last name masked for privacy) a frustrated radio rep.
Kate speaks the truth. Radio packages and the typical tele-sell is why business owners sing, "I tried radio and it didn't work." This Old School type of sell is the cause of sales staff churn and client churn.
Have you experienced the type of package sell Kate talks about?
Please email me and tell your story.
Craig Arthur
PS. I was once a radio rep, so I know what Kate is feeling. I too was forced to sell packages. I did it badly. It felt wrong. It caused me much stress. So I searched for someone who could explain How Advertising Really Works. I read the Wizard Trilogy... attended Wizard Academy. Educated, I could no longer morally sell packages. As package selling was a non-negotiable part of the station culture... I quit.
Sunday
23Sep
Talking to Customers in Early Buying Mode - A Wizard Trilogy
Wizard Partner & Persuasion Architect, Dave Young, introduces an easy way to understand the customers early buying phase. With the help of some hunting analogies and a cool video Dave takes us through 2 websites Cabelas and Bass Pro Shops.
Read, watch and listen as Dave shares his words of wizardom on:
1. Relevance
2. Screen Space
3. Scent Trails
4. AIDAS - Awareness. Interest. Desire. Action. Satisfaction
5. Inside-the-Bottle Syndrome
Screencast: Hunting for Persuasion — "Early Bird Thinking" Part 3
Saturday
22Sep
Talking to Customers in Early Buying Mode - Part 2
Wizard Partner & Persuasion Architect, Dave Young, introduces an easy way to understand the customers early buying phase. With the help of some hunting analogies and a cool video Dave takes us through 2 websites Cabelas and Bass Pro Shops.
Read, watch and listen as Dave shares his words of wizardom. Screencast: Hunting for Persuasion — "Early Bird Thinking" Part 2