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How to Attract, Convert, and Delight CustomersBy: Wizard of Ads Partners Editor: Craig Arthur
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Entries in Goals (13)
Sunday
13Jul
Your Business Growth
"Remember, growth is a function of growth, not of reduction. You cannot cut your way to success. The most important factor is to increase top line - revenues. The second most important factor is to maximize the bottom line - profits - by keeping as much of the top line as you possibly can." - Alan Weiss
Friday
28Mar
Contemplation
By Roy H. Williams
Twenty-five years ago, my friend Richard Exley read me some words I've never forgotten.
Here they are:
If I had my life to live over, I’d try to make more mistakes next time. I would relax. I would limber up. I would be sillier than I have been on this trip. I would be crazier. I would be less hygienic. I would take more chances. I would take more trips. I would climb more mountains, swim more rivers, watch more sunsets.
I would eat more ice cream and less beans.
I would have more real troubles and fewer imaginary ones. You see, I am one of these people who lives prophylactically and sensibly and sanely, hour after hour, day after day.
Oh, I have had my moments and, if I had it to do over again, I’d have more of them. In fact, I’d try to have nothing else - just moments, one after another, instead of living so many years ahead each day.
I have been one of those people who never goes anywhere without a thermometer, a hot water bottle, a gargle, a raincoat and a parachute.
Twenty-five years ago, my friend Richard Exley read me some words I've never forgotten.Here they are:
If I had my life to live over, I’d try to make more mistakes next time. I would relax. I would limber up. I would be sillier than I have been on this trip. I would be crazier. I would be less hygienic. I would take more chances. I would take more trips. I would climb more mountains, swim more rivers, watch more sunsets.
I would eat more ice cream and less beans.
I would have more real troubles and fewer imaginary ones. You see, I am one of these people who lives prophylactically and sensibly and sanely, hour after hour, day after day.
Oh, I have had my moments and, if I had it to do over again, I’d have more of them. In fact, I’d try to have nothing else - just moments, one after another, instead of living so many years ahead each day.
I have been one of those people who never goes anywhere without a thermometer, a hot water bottle, a gargle, a raincoat and a parachute.
Wednesday
21Nov
Don't be Intimidated by Business Giants
"When you stop to think about it, most of the great companies of our times began as upstarts – little Davids taking on big Goliaths."
– Lee Iacocca, Where Have All the Leaders Gone? p. 159
Sunday
19Aug
Plan Big... Be Original
"Great things are not accomplished by those who yield to trends and fads and popular opinion."
- Jack Kerouac -
The decisions you make at the start of your business journey determine the size of your business success.
Don't base these decisions on consensus, or what others are doing in your business category, because at best you'll be average, at worst you'll fail completely.
Friday
20Jul
Does Your Business Dream Seem Too Distant?
"Never give up on a dream just because of the time it will take to accomplish it. The time will pass anyway."- Earl Nightingale
Thursday
19Jul
Progress Happens Only When Someone Breaks an Unwritten Rule
"When you do a thing "the way it has always been done," you are instinctively obeying unwritten rules. Let me encourage you to stretch beyond those imaginary boundries. Defy conventional wisdom. Ask of everything, "why?" and when you have a new idea, ask, "Why not?""
Friday
13Jul
A Funny Thing Happens When You Make Plans
"A rich life is rich in plans. If they don't come off, they are still a little bit realized. If they do, they may be disappointing. That's why a trip described becomes better the greater the time between the trip and the telling. I believe too that if you can know a man's plans, you know more about him than you can in any other way."
– John Steinbeck, Journal of a Novel: The East of Eden Letters

Jul 13, 2008