The Wizard Chronicle
How to Attract, Convert, and Delight CustomersBy: Wizard of Ads Partners Editor: Craig Arthur
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Entries in Systems (4)
Don't Let Your Business Evolve On It's Own
"The only things that evolve by themselves in an organization are disorder, friction, and malperformance." - Peter Drucker
Are You Mining the Gold in Your Client List?
"You must have staff designated to implement the process. Everyday. Not just when business is slow."
Regular dental check-ups are something my wife and I want for our little girl, Bridget. (2-yrs)Six months ago, we booked Bridget in for her first dental appointment. It was with 1300SMILES. Why? They have a dentist who specializes in children’s teeth. More importantly, this dentist makes visiting the dentist fun.
Bridget had a ball at her first visit. She came home with a dental mask, gloves, a toothbrush and toothpaste. For the next week, when brushing, we had to put on the mask and gloves while Bridget wore sunglasses… just like at the dentist.
Six months later, we receive a post card in the mail addressed to Bridget, reminding us to book her in for a check-up. This immediately went into the must-do-basket.
However, life got in the way and we failed to pick up the phone and make an appointment.
Not to worry, 1300SMILES called us as a follow-up to the postcard. This time we booked Bridget in.
Systems
"Every system is perfectly designed to produce the results you are getting. If you want different results you probably have to change the system." - W. Edwards Deming
Designing the Company for Your Vacation
By Wizard of Ads Partner Chuck McKay
A long-term client called last week to brainstorm his next business venture. We talked about how to structure the business, and I suggested that he outsource as many of the operational functions as possible.
He fought the idea. Said it didn't give him enough control.
So I asked, “Are you trying to build a company, or to change jobs? Because it appears that you're designing a company which will require your presence.”
Isn't that the worst thing about self-employment? When you go on vacation, the office shuts down.
That's not owning the business. That's being the business.
Here's a simple way to plan your organization.
Systems