Wizard of Ads Partners

"Impact in advertising today is 80 percent strategy, 20 percent copy. This makes it nearly impossible for good copy to compensate for weak strategy." - Roy H. Williams

"At high altitudes, even the smartest companies are not immune to dizziness and group think." - Jim Champy

"What are you doing to not only satisfy but delight your customers?

Are you looking at every touch point, every interaction, every click on your website? Are you creating personas and making sure each one has a positive total customer experience?

Remember, everything is marketing. But you don't have to do it alone.

The art of balancing a complete marketing strategy takes time and practice. Trust us, as long as you give yourself enough time, keep your eye on the big picture, and assemble a strong team to pay attention to every detail, you'll not only have more customers, you'll have happier, more loyal customers."

- page 171, The Soccer Mom Myth by Michele Miller and Holly Buchanan

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“Who you are is a direct consequence of what you do!” -  Brigadier Bruce Scott, gold medalist at the 2006 Commonwealth Games.

"A plan without action is a daydream; action without a plan is a nightmare." - Japanese proverb

"We build great people, who then build great products and services." - Jack Welsh 

Conduct autopsies, without blame.

"When you conduct autopsies without blame, you go a long way toward creating a climate where the TRUTH is heard. If you have the right people on the bus, you should almost never need to assign blame but need only to search for understanding and learning."

- Page 78, Good to Great by Jim Collins