How to Grab The Customers Attention

The mind of the customer is a glorious thing. Every waking moment it is scanning, scanning, scanning the horizon for things of interest. The common, the mundane, the average, the predictable are ignored; the unusual, the intriguing, the fascinating are immediately spied and examined.

If your goal is to cause the customer to willingly give you her attention, isn't the answer obvious? You must offer her a thought more interesting than the thought that currently occupies her mind.

This does not require shouting. It requires art. 

- Roy H. Williams, the Wizard of Ads