Craig Arthur, Wizard of Ads Australia
The saving of TIME in this world is more important than the saving of money.
Time is a scarce resource.
If you wish to improve your writing so you can attract more customers, this post will save you hundreds of hours of your precious time.
Jeff explains how Copywriting skill usually progresses along 3 stages:
Stage 1: Understanding the Mechanics
Stage 2: Learning the Psychology of “Salesmanship in Print”
Stage 3: Becoming a Serious Student of Advertising Artistry
Jeff then goes on to explain each stage and then lists links to 85+ examples…
Here is one small section…
Frameline Magnetism & Closure (aka, Knowing What to Leave Out)
- The Language of Silence and Shadow
- The Secret of Obscenity
- Revealing the Vivid Unexpected
- Roy H. Williams and the Invisible Backboard
- Making Copy “Interactive”
Visit Jeff’s post and bookmark because if you are serious about improving your writing this is a post you’ll be visiting often.