The Wizard Chroniclehttp://www.wizardofads.com.au/latest-issue/Marketing Wisdom for Small & Medium Businessen-AU2009-07-04T16:57:27ZSquarespace Site Server v5.5.4 (http://www.squarespace.com/)Which Take-Away Restaurant Would You Choose?http://www.wizardofads.com.au/latest-issue/2009/7/3/which-take-away-restaurant-would-you-choose.htmlWizard Partners2009-07-03T00:54:18ZCustomer Experience Dave Young Marketing Wizard of Ads wizard partnersWizard Partner Dave Young looks at the difference a first mental image makes.

]]>A New Angle of Approachhttp://www.wizardofads.com.au/latest-issue/2009/7/3/a-new-angle-of-approach.htmlWizard Partners2009-07-02T18:14:14ZChange Character Goals Words of Wizardom

“Aim for success, not perfection. Never give up your right to be wrong, because then you will lose the ability to learn new things and move forward with your life. Remember that fear always lurks behind perfectionism. Confronting your fears and allowing yourself the right to be human can, paradoxically, make yourself a happier and more productive person.” — Dr. David M. Burns

Thanks to Wizard Partner Clay Campbell for sending the above quote.

]]>How I See The Worldhttp://www.wizardofads.com.au/latest-issue/2009/7/2/how-i-see-the-world.htmlWizard Partners2009-07-02T04:42:04ZWords of Wizardom calvin & hobbes

“There’s treasure everywhere.” - Calvin & Hobbes (Bill Watterson)

]]>Progresshttp://www.wizardofads.com.au/latest-issue/2009/6/25/progress.htmlWizard Partners2009-06-24T18:49:13ZWizard Academy Wizard of Ads Words of Wizardom

How will you measure progress? - Wizard of Ads

]]>Meet Wizard of Ads Partner Tom Wanekhttp://www.wizardofads.com.au/latest-issue/2009/6/1/meet-wizard-of-ads-partner-tom-wanek.htmlWizard Partners2009-06-01T02:30:25ZTom Wanek Wizard Partners Wizard of Ads

]]>Maximize Your Google Adwords Investment with These 6 Tipshttp://www.wizardofads.com.au/latest-issue/2009/6/1/maximize-your-google-adwords-investment-with-these-6-tips.htmlWizard Partners2009-06-01T01:53:21ZAdvertising Customer Experience Online adwords google webpronewsI am a big fan of WebProNews. Great content. Interesting Interviews. Practical Ideas.

In one of their latest articles titled, Google Shares 6 Ways to Maximize Your AdWords Investment they share some simple yet valuable ways to optimze your online marketing dollars.

Tips one and two specifically target value seeking customers. Well suited advice in tough times. While tips three to six are relevant at all times.

I have highlighted my favourite tip. Something every business owner needs to concentrate on, be it face-to-face, online, or in store.

The Six Tips

1. Focus your ads on low prices and savings.

2. Use value-related keywords.

3. Make sure your ad groups are targeted and relevant.

4. Don’t waste money on irrelevant clicks.

5. Make it easy for customers to buy.

6. Focus your money on your high-performers.

Make sure you read the full story.

]]>How to Optimize Your Website Copyhttp://www.wizardofads.com.au/latest-issue/2009/5/25/how-to-optimize-your-website-copy.htmlWizard Partners2009-05-25T04:41:44ZAround the Web Bryan Eisenberg Copy Online Website CopyOptimizing Copy - a 10 Step Process by Bryan EisenbergOptimizing websites can be a daunting task. So many options and variables. What to do first? What will give you the biggest improvement?

Wizard of Ads Partner and Future Now Inc founder Bryan Eisenberg has now made the process a whole lot simpler… thanks to his latest article Optimizing Website & Landing Page Copy - A 10 Step Process.

The 10 steps according to Bryan…

When evaluating and improving copy I work through these 10 steps one at a time.

1. Headlines

2. First Mental Image

3. What’s in it For Me

4. Check for We-We

5. Remove the Black Words

6. Reformatting for Readability

7. Improve Your Verbs

8. Wording in Links in Calls to Action

9. Words Exist in Other Places Than Just Your Copy

10. When All Else Fails - Use the Sucking Wind Checklist

Some steps may sound obvious, some may sound a little strange… “Check for We-We!”.

Bryan explains each step in the full article.

As an added bonus you can view the slide show and listen as Bryan explains the process. However this training video will only be available until June 3rd… so be quick and have a listen.

]]>Success is a Dangerous Thinghttp://www.wizardofads.com.au/latest-issue/2009/5/18/success-is-a-dangerous-thing.htmlWizard Partners2009-05-18T00:04:43ZBill Gates Change Character Words of Wizardom jeffrey eisenberg

“Success is a lousy teacher. It seduces smart people into thinking they can’t lose.” - Bill Gates

Thanks to Jeffrey Eisenberg for sourcing the above quote.

]]>Rupert Murdock Admits the Newspaper Business is "Malfunctioning"http://www.wizardofads.com.au/latest-issue/2009/5/14/rupert-murdock-admits-the-newspaper-business-is-malfunctioni.htmlWizard Partners2009-05-14T01:03:00ZAdvertising Around the Web Media News Corp Rubert MurdockYou constantly hear of declining newspaper circulations, now Rupert Murdock the News Corp Chairman and Chief Executive admits, “There is no doubt the traditional newspaper business model has to change”.

Murdock went on to say the ‘malfunctioning’ newspaper business had to change, and his company plans to start charging readers to access content on its web sites.

These comments were on the back of News Corp’s report of it’s newspaper segment posting a 97 per cent drop in its third quarter operating profit.

Source: The Townsville Bulletin, Friday, May 8, 2009

]]>Meet Wizard of Ads Partner Jeff Sextonhttp://www.wizardofads.com.au/latest-issue/2009/5/13/meet-wizard-of-ads-partner-jeff-sexton.htmlWizard Partners2009-05-13T02:42:04ZJeff Sexton Wizard Partners

]]>