2 Steps to Help You Sell More Stuff

Original Article by Wizard of Ads Partner Jeff Sexton

Customer procrastination is costing you sales. So what can you to do to turn procrastinators into buyers?

The Core Idea…

1) Eliminate Fear

Buyers don’t procrastinate out of laziness.  If they’re procrastinating, they’re usually afraid of parting with their hard earned cash and not receiving full value for their money. Re-check your copy to ensure that you:

• Have material that preemptively answers buyer questions and concerns
• Use risk reversals, or at the very least a guarantee
• Employ user reviews, or at least have authentic sounding testimonials
• Provide adequate substantiate and proof of your your claims?
• Let readers know if your product works even for the non-super motivated
• Have an about us page that reveals your company to be solid, reputable, and trustworthy

2) Cultivate Desire

“…start with the end in mind. How will things look when they’re all done? What will you see and how will you feel?

If you can associate strong emotions with the end result, you can cultivate a burning desire.”

Read the full article… 2 Steps to Beating Buyer Procrastination by Jeff Sexton

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Your Cred­i­bil­ity Invest­ment Must Rein­force Your Mes­sage

It is easy to make a promise. But do you consistently deliver on all you promise?

It is easy to write glowing ads about your business. But are your ads based on reality or fiction?

“It seems that most busi­ness own­ers want to con­trol the cus­tomer rela­tion­ship. But this con­trol­ling behav­ior breeds the habit­ual corporate-speak of hype and chest-thumping clichés that con­sumers have come to loathe and reject.

(When it comes to currencies that buy credibility)… the more you risk, the more believ­able your mes­sage becomes.

Your cred­i­bil­ity invest­ment must rein­force your mes­sage. And you won’t be able to pur­chase cred­i­bil­ity unless you stay true to your­self.  In other words, if your busi­ness can’t sup­port what you’re sig­nal­ing, then don’t send that par­tic­u­lar sig­nal. Redi­rect your resources.” - Tom Wanek being interviewed by Jeff Sexton.

Read the full interview by Jeff Sexton…  Tom Wanek Questions For Currencies That Buy Credibility

Meet Wizard of Ads Partner Jeff Sexton

Websites... The "New Improved" Yellow Pages

Below is an excerpt from an article by Wizard Partner Jeff Sexton titled A Yellow Page Ad for the 21st Century first published at Australian Small Business.

A whole generation went digital and then up-sold the Google habit to their parents and grandparents. 

The Internet is now where everyone turns to first when they have a question or a problem or a buying itch they want to scratch.

This Google-ification means a Web presence today is more important to your business than a Yellow Page ad was 10 years ago.  Think about that when considering your Website budget.

In other words, if someone types in your city’s name and whatever keywords define your product/problem/solution into Google, will your business come up in the first page? 

If search is the new Yellow Pages, do you even have an ad in the book?  And would your ad make someone want to call you?  If a prospective customer actually searched on the name of your company, would they find the answers they’re looking for when they land on your Website?

The Basics of Establishing a Web Presence

The good news is that building a respectable, lead and business generating Website can usually be done for less than what you used to pay for Yellow Page ads.

Continue reading A Yellow Page Ad for the 21st Century