Celebrating an Advertising Legend: The Best of David Ogilvy

By Tom Wanek, Wizard of Ads Partner

Last week marked the 100th birthday of David Ogilvy, legendary advertising executive.

Nicknamed “The Father of Advertising,” Time called Ogilvy “the most sought-after wizard in today’s advertising industry.”

It’s no secret that I’m a big, BIG fan of David Ogilvy, and have been heavily influenced by his words and wisdom.

So to celebrate his 100th birthday, l want to share my favorite David Ogilvy quotes. Together, let’s learn from the original “Mad Man” and “Wizard of Ads.” Enjoy!

“I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting you buy the product.”

“You aren’t advertising to a standing army; you are advertising to a moving parade.”

Continue reading The Best of David Ogilvy.

Monday Morning Marketing Quote: How To Manage The Routine

By Wizard of Ads Partner, Tom Wanek

Create a Powerful Marketing Strategy

By Wizard of Ads Partner, Tom Wanek

Contact Tom.

MM: Simplify The Complex

By Wizard Partner, Tom Wanek

MMQ: Branding is a Byproduct

By Wizard Partner, Tom Wanek

How to Stand Out, Not Fit In

Who is your potential customer?

If you answer, “everyone”, your business is destined for mediocrity at best.

It takes courage to stand tall and openly tell a group or groups of people that your product, business or service is not for them.

“It’s not what you include, but what you exclude that defines you.” - Roy H. Williams

“By choosing which customers to lose, your business creates a point of differentiation that’s needed to successfully compete against your competitors. Remember, your company’s success is related to standing out – not fitting in.” - Tom Wanek

Need an example?

Read Tom’s post, Choosing Which Customers To Lose.

Now Available from Wizard Academy Press

Currencies That Buy Credibility

By Tom Wanek
List Price: US$14.00
Publisher Direct price: US$11.00
https://www.wizardacademypress.com/scripts/prodView.asp?idproduct=287

New Wizard Book - Currencies That Buy Credibility

By Wizard of Ads Partner Tom Wanek

Description:
Making powerful statements is easy:

“We won’t be undersold.”
“Satisfaction guaranteed.”
“The best quality at the best price.”

But making these statements believable is not so easy.

The believability of your company’s marketing message is directly related to your willingness to risk or spend one or more of six resources. And the more you risk or spend, the more believable your message becomes.

Money is only one of the six resources you can invest.

Currencies That Buy Credibility teaches you the six currencies that you can invest to purchase credibility, shows you successful examples of each and helps you craft your own believable power statement.

You’ll also learn:

• Why your marketing message must account for credibility.
• What biologists and neurologists have discovered about communicating with honesty and trust.
• Three questions that will align what you are saying with who you are being.
• Where credibility fits into the entire mechanism of persuasive marketing communication.

The bottom line: Currencies That Buy Credibility is the book that teaches you how to accelerate your credibility to drive more traffic, sales and word-of-mouth.

Download the table of contents and a sample chapter.

Business Problem Topology

Revolutionise your business in three easy steps.

Tom Wanek will tell you how…

The success of your business is related to standing out, not fitting in. But far too often, business owners dive headfirst into the pitfall of looking within their own industry for ideas and inspiration.

Unfortunately this approach leads to stagnant and stale marketing. But jogging your brain cells and creating a marketing revolution is easy when you apply a little Business Problem Topology.

Business Problem Topology is the process of identifying a parallel but unrelated business or category that faced a similar challenge, and adapting their solution to overcome yours.

Here’s how to apply Business Problem Topology to your business:

Step One: List out the defining characteristics of a challenge you confront within your own industry. What problems are inherent in selling your products or services? What attitudes or responses have become commonplace?

Step Two: Identify a parallel but unrelated business category that shares these same defining characteristics.

Step Three: Look for ideas, inspiration and solutions, and apply what you’ve discovered.

For a business example please read Tom’s article… Create a Marketing Revolution In Just Three Easy Steps

PS… Need a revolution? Wizard of Ads can help  apply Business Problem Topology to your business.

How You Can Accelerate Credibility to Drive Traffic, Sales and Word-of-Mouth

Wizard Partner Tom Wanek talks about his upcoming book, Currencies That Buy Credibility.

Visit Book Blade for more author interviews.