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Wizard News
Wizard News The Wizard Chronicle
How to Attract, Convert, and Delight CustomersBy: Wizard of Ads Partners Editor: Craig Arthur
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Entries from December 16, 2007 - December 22, 2007
Saturday
22Dec
New Wizard Partner - Paul Boomer
A big welcome to new Wizard of Ads Partner Paul Boomer.
Paul Boomer, better known as 'Boomer', is the dreamer and the creator behind Web Interways, LLC. After years of research, asking questions, talking with on-line marketing trailblazers, and attending seminars like the Wizard Academy ®, Boomer thought why not teach others what passion and knowledge he holds within. Why hold onto it?
Kind, friendly, and honest, Boomer looks at the world and asks why and how. How can your website make you a better profit? Why aren't you doing anything about it?
Improve your website conversion rate and increase your bottom line, visit New Wizard partner Paul Boomer and Web Interways.
Tuesday
18Dec
This Too Shall Pass
"Failure, like success, is a temporary condition. Tomorrow is a brand new day." - Roy H. Williams
Tuesday
18Dec
Time and Chance
The Monday Morning Memo by Roy H Williams
Hear the memo... Time and Chance
Concorde was a child of the 60s. Flying 11 miles above the earth at twice the speed of sound, this jet was literally faster than a rifle bullet. London to New York in 2 hours and 53 minutes.
The Concorde isn’t flown anymore.
During a routine take-off in July, 2000, Concorde blew a tire after hitting a small piece of metal on a runway in Paris. A chunk of the tire knocked a hole in the wing, spilling fuel down the side of the plane just as it was lifting off. Ninety seconds later, the plane exploded in the air.
The public was terrified. The Concorde fleet was grounded.
Concorde was a child of the 60s. Flying 11 miles above the earth at twice the speed of sound, this jet was literally faster than a rifle bullet. London to New York in 2 hours and 53 minutes.
The Concorde isn’t flown anymore.
During a routine take-off in July, 2000, Concorde blew a tire after hitting a small piece of metal on a runway in Paris. A chunk of the tire knocked a hole in the wing, spilling fuel down the side of the plane just as it was lifting off. Ninety seconds later, the plane exploded in the air.
The public was terrified. The Concorde fleet was grounded.
Monday
17Dec
Keep Trying
After 24 attempts, Craig Parry wins the Australian Golf Open.
"Character consists of what you do on the third and fourth tries." - James Michener
What is your business goal?
How many attempts have you had at getting there?
You haven't given up have you?
Go on... take another swing.
Monday
17Dec
10 Tips To Producing Genuine Testimonials
By Wizard Partner & CEO of ADco Adam Deatherage
During your quest to make the perfect ad, your client suggests, “Hey, let's try using a testimonial from my favorite customer.” You stop, pause, put finger to mouth--hmmm is the only sound heard by your client. You’ve seen and heard testimonials before, and they usually seem fake, scripted, and contrived. Then, you remember a few testimonial ads that resonated down to your cellular level. In fact, you never forgot those testimonials that seemed genuine and thought provoking.
So here is the question: how do you create a testimonial ad for your client that will be sincere and unforgettable?
Here are 10 tips to producing better testimonial ads.
- Reduce the interviewee's anxiety level. As a loyal customer, he or she is ready to help as much as possible and will try his or her best to deliver the "right" answers. Make sure to explain to the interviewee that anything he or she says is correct, even if it seems to contradict what the advertiser wants.
- Don’t use a script.
Sunday
16Dec
Always Put a Price on Your Products... In-Store & Online
By Wizard Partner Craig Arthur
My wife's favourite brand when it comes to hand bags is Oroton.
So on a recent holiday when Ange spotted the Oroton store, we had to make a sharp detour toward its front door.
Within 60 seconds, Ange signaled she was ready to leave. “Why the quick exit?” I asked.
“No prices,” was the annoyed answer.
Ange is an introvert and hates talking to sales reps. Around 50% of the population is like Ange.
I'm extroverted, but I still don't like having to ask the shop attendant, "How much is this?" Do You?
Later I checked online at www.oroton.com.au. Oroton has prices online, so why not in store? Maybe they do in other stores, I don’t know. What I do know is Oroton has damaged the relationship with one of its brand's evangelists. (and saved me a big hunk of coin)
Are all your products clearly priced in-store and online?
So on a recent holiday when Ange spotted the Oroton store, we had to make a sharp detour toward its front door.
Within 60 seconds, Ange signaled she was ready to leave. “Why the quick exit?” I asked.
“No prices,” was the annoyed answer.
Ange is an introvert and hates talking to sales reps. Around 50% of the population is like Ange.
I'm extroverted, but I still don't like having to ask the shop attendant, "How much is this?" Do You?
Later I checked online at www.oroton.com.au. Oroton has prices online, so why not in store? Maybe they do in other stores, I don’t know. What I do know is Oroton has damaged the relationship with one of its brand's evangelists. (and saved me a big hunk of coin)
Are all your products clearly priced in-store and online?
What does a store with no prices say to you?