Wizard of Ads Partners

"Exploration makes one wiser; even if the only wisdom gained is to know where not to return." – attributed in a Dewar's ad to Tommy Dewar, (1864-1930)

By Roy H Williams

Hear the memo, Actions Speak Louder Than. 

I’m a big believer in the power of words. But when words aren’t backed by corresponding actions, talk is cheap.

Have you ever felt a disconnection between what a company promised you in their ads and what they actually delivered?

I carry a list of companies in my head called the “Never Again As Long As I Live” list. I’ll bet you have one, too.

Was it the advertising of these companies that put them on our lists? Of course not.  It was their actions.

One dumb decision can undo years of good advertising.

What decisions have you made that send signals to your customers?

"Who you are speaks so loudly I can't hear what you're saying."
– Ralph Waldo Emerson

1. What are you saying in your ads?
2. Who are you being in your store?
3. Is there a disconnect?

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