The Wizard Chronicle
How to Attract, Convert, and Delight CustomersBy: Wizard of Ads Partners Editor: Craig Arthur
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Entries from January 27, 2008 - February 2, 2008
Thursday
31Jan
But it's on SALE!
"If the shoe doesn’t fit, it doesn’t fit any better because it’s at half price. Advertising is no different." - Anna Gerard
Wednesday
30Jan
Are You Looking for a Greener Pasture?
"The foolish man seeks happiness in the distance," said Percy Shelley, "The wise man grows it under his feet."
Tuesday
29Jan
Hello and Goodbye
An Open Letter to Advertisers From John and Jane Doe
By Roy H. Williams
January 28, 2008
John and Jane Doe
4321 Happily Thereafter Ave.
Everytown
To the Companies Who Want Our Money,
Yesterday’s selling techniques aren’t working so good. Have you noticed?
We’re betting that your traffic has been trending downward for the past few months. Are we right? (If we’re wrong, keep up the good work. You’re doing all the right things.)
But if your traffic has, in fact, been trending downward, here are some things for you to think about:
Today’s customer expects easy access to information.
And that information includes the price.
Quit trying to romance everything. Cut the hype. Just say it clean and tight, shoulders back, looking us directly in the eye.
Give us the truth with clarity. Transparency. Openhanded disclosure. Nothing hidden behind your back.
Yesterday’s selling techniques aren’t working so good. Have you noticed?
We’re betting that your traffic has been trending downward for the past few months. Are we right? (If we’re wrong, keep up the good work. You’re doing all the right things.)
But if your traffic has, in fact, been trending downward, here are some things for you to think about:
Today’s customer expects easy access to information.
And that information includes the price.
Quit trying to romance everything. Cut the hype. Just say it clean and tight, shoulders back, looking us directly in the eye.
Give us the truth with clarity. Transparency. Openhanded disclosure. Nothing hidden behind your back.
in 
Marketing
Marketing Monday
28Jan
Want Intelligent Answers? Ask Intelligent Questions!
"The answers you get depend upon the questions you ask."
– Thomas Kuhn
in Sales, Words of Wizardom, Change
Sales, Words of Wizardom, Change