The Wizard Chronicle
How to Attract, Convert, and Delight CustomersBy: Wizard of Ads Partners Editor: Craig Arthur
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Entries from June 1, 2008 - June 7, 2008
Online Copywriting Resources
The Grok has gathered them all together!
By Dave Young, Wizard Partner
I LOVE Cheat Sheets! Don't you?
Our friends at GrokDotCom.com have gathered up a HUGE bunch of online copywriting resources and placed links in two convenient posts.
1. Online Copywriting 101: Ultimate Cheat Sheet #1
2. Online Copywriting 101: Ultimate Cheat Sheet #2
You'll find them neatly categorized and arranged with brief descriptions.
So, click through and bookmark both pages and plan on spending time reading and improving your online writing skills.
From the Editor: If you don't have the time or experience you can hire Dave Young to maximize your online results
If You Want to Grow Your Business...
"It's time for you to get serious about a web site." - The Wizard
Online Search Translates to In-Store Sales
By Michele Miller, Wizard Partner
And along with Holly Buchanan, co-author of The Soccer Mom Myth
"In the mind of the customer, your online impression IS your image... and 34% of money spent at retail locations can be attributed to an online search"
In The Soccer Mom Myth, we talk a lot about how important it is to have a website that doesn’t just look nice, it persuades visitors to become actual clients or customers. Many people avoid the topic, saying, “I don’t sell anything online, so my website is just fine.”
Au contraire, my friend. While you may not have ecommerce online, your website affects your business
more than you know.
Boom Your Business 2 Day Seminar... Nashville, Tennessee August 1 & 2
A 21st Century Business Seminar
- Do you make decisions that impact a business?
- Do you have the courage to actually do something differently?
- Do you want to communicate more powerfully?
Take away a wealth of persuasively potent tools you can begin using immediately to Boom Your Business on Friday and Saturday, August 1st and 2nd, at the Sheraton Music City Hotel in Nashville, Tennessee.
It’s just $299 for two days. Strictly limited to the first 200 who register.
A 2-day event with this line-up should cost you at least $1,200. Why are we only charging $299? You're thinking that you're going to get a sales pitch, right? Nope. Nothing of the sort.
Wizard News Before Advertising, First Look Within...
"A strong ad will only temporarily prop up a business that delivers a weak Personal Experience Factor. Unimpressive reputations nullify impressive ads. Have you been trying to solve an internal problem with external advertising?" - Leeroy Jenkins
When Things Go Wrong...
"The most successful people are those who are good at plan B."
– James Yorke
How Many Ads Will I Have to Run Before I Begin Seeing Results?
By Roy H. WilliamsIt’s a question asked by business owners in every town, village and hamlet. It’s asked by the cautious, the anxious, and the wise. It’s asked of every newspaper, television and radio rep. “How many ads will I have to run before I begin seeing results?”
The number of ads you’ll have to run before you begin seeing results depends on your product purchase cycle and the impact of your message.
Product Purchase Cycle refers to how often the average person buys the product. The shorter the product purchase cycle, the quicker you’ll see results.
EXAMPLE: Let’s say 120,000 mattresses were sold last year in my market of 1,000,000 people.
To determine the Product Purchase Cycle for a category:
1.Divide the population of the trade area by the annual transaction count for the category. (1,000,000/120,000 = 8.33)
2.This is your annual Product Purchase Cycle. (8.33 years would be the annual product purchase cycle for mattresses.)
To determine the Percentage of Population in the Market for a product: