When Things Go Wrong

Sooner or later, you're going to disappoint a customer. How you handle that crisis, will determine whether you lose a patron or gain a devoted supporter. If you can make a customer feel special after you've disappointed them, you've taken a negative situation and transformed it into a positive.

- Wizard of Ads Partner, Mike Dandridge... Author of The One-Year Business Turnaround, Revolutionize Your Business From the Inside-Out, Marketing without Advertising