To attract more customers and grow your business... we need to go back to the beginning... the basics.... the real truth behind Advertising... What Works, What Doesn't and Why. So here is our first gift to you... the e-book Making Ads Work. Reading this book is a pre-requisite to becoming a client and making advertising work.
Making Ads Work
If you are going to advertise, know how to do it right. This is how.
The writings of Roy H. Williams as compiled by Wizard of Ads Partner, Craig Arthur
Making Ads Work is an advertising guide written for small business owners. Read this e-book and subscribe to the Wizard Chronicle, and you'll know far more about marketing and advertising than any of the media reps who call on you.
Index:
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How Much of Your Advertising is Working?
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The Three Worlds of Business
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Transactional Vs. Relational Shoppers
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Testing the Advertising Waters
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The Secret to Advertising Success
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Three Types of Customers
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How Advertising Works
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The Chickening Out Period
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What is Branding Really
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Why Most Ads Don't Work
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Demographic Targeting
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Media Mix
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Gross Rating Points
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Let's Begin at the Beginning
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The Advantages of Intrusive Media
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Media Dominance
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Sales Rep, Copy Writer, Business Owner
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Intellect and Emotion
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Calculating Your Ad Budget
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The Desire for Instant Gratification
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How to Create Ad Cocaine
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Attempting to Reach Too Many People
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More Advertising Mistakes to Avoid
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Why Good Ads Can Fail
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What Will Happen if I Spend More on Advertising?
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What Do Rich People Have in Common?