Marketing Optimization for Owner-Operated Businesses
Q: Why does Wizard of Ads only take on owner-operators as long-term clients?
A: We don't have the time, the energy, the patience, or the talent for dealing with committees, marketing managers and corporate politics.
Marketing Optimization Helps You:
1. Accelerate your business growth.
2. Maximize the return on your marketing dollars.
3. Recognize the things holding you back.
4. Clarify your strategic position in the marketplace.
5. Focus your core message. Make it sticky.
6. Select the most efficient media for your message.
Marketing Optimization is an ongoing, long-term agreement between our two companies. It is where we help you design and implement a marketing strategy and plan to Boom Your Business.
The 9 Phases of Wizard Marketing Optimization
Phase 1: Alignment Meeting
Phase 2: Uncovery
Phase 3: Strategy
Phase 4: Message Development
Phase 5: Media Planning
Phase 6: Summary Retreat
Phase 7: Implementation
Phase 8: Tracking
Phase 9: Annual Retreat
Please be aware we can not help all businesses grow. For your marketing to work, you must already be good at what you do.
BEFORE you enter into an agreement with Wizard of Ads, take the time to read Making Ads Work and explore the Wizard Chronicle. Why? Without this new information, you’ll find our suggested plans and messages will conflict with what you currently believe to be true.
Fees
Marketing Optimization has a one time fee for Uncovery and Strategy, then a monthly implementation fee. Fees for the one time Uncovery + Strategy range between, $5,500 to $22,000, depending on the size of your business and complexity of the plan.
The monthly implementation fee is adjusted to account for your growth potential and the resources needed to properly achieve your goals. Monthly implementation fees range between $1,100 to $11,000 per month, for a 12-month agreement.
Note: Wizard of Ads does not accept payments or kickbacks from media suppliers. Any discounts negotiated, we pass back to you, the business owner. This discount in many cases will offset our fees.
At the end of 12 months, you will have the option to…
1. Discontinue our relationship or...
2. Continue our relationship by paying the base implementation fee plus a percentage of gross sales over and above the previous year’s sales benchmark.
To arrange a Marketing Optimization program for your business please call (07) 47284866 or Send us an email
