Raves & Rants

 

".... let me say how truly fantastic I think your website is!  You folks are SOOOO on the target!  Congratulations.
 
Thanks,
David Murray, BankNewport - Rhode Island, NY

 
"Your presentation held at Channel 9 studios Adelaide was informative and exciting. Both myself and my clients learned a lot from the meeting and took away different ideas that we may have not initially thought of. Our clients were so excited after the the presentation that they have decided to develop a full blown creative advertising campaign in August. Thank you again, we got alot out of it."

Chad Hetherington | Managing Director, LOGIC FILMS Pty. Ltd. Adelaide

 

"Craig dares me to dream, but more importantly, he sits down and shows me how to achieve these dreams. Craig works with me through regular coaching and monitoring to make sure that I am doing the things which need to be done to achieve my goals.  Anyone can tell you how...but very few are prepared to link their future to yours."

- Jason L. Fittler,  CPA B.Com, ABN AMRO Morgans

“It was one of the most enjoyed workshops we’ve done and I want to thank you again for a great job. Below are some of the attendee’s comments.”

Comments… 
Excellent!  Outstanding presentation.  Relevant to all businesses. Kept the audience involved and keen.
Looking forward to reading “Making Ads Work”.  Thanks for a very informative, fun evening.
Excellent topic and presenter.  Very worthwhile.  Thank you
I really enjoyed, Craig is a good presenter.  Very good value.  High Quality seminar
Excellent speaker very inspiring
Generous beyond words!  Wow.  Lots of info that I will definitely use – thank you.
Very helpful, interesting and entertaining presentation
Very charismatic, entertaining.  Very informative.  Would highly recommend again.
Related to all businesses present.  Excellent and interactive
Very informative and helpful
Very impressed
Loved it – very informative and relevant.  Great delivery

- Deborah Wilson, Administration Manager, Townsville Business Women's Network Inc.

“Thanks for yesterday afternoon, I always enjoy spending time with people who really know their stuff – and yesterday was very enjoyable.”
- Mark Rice, Director, The Strategic Practice, Sydney

“Thanks for your time on Thursday at 4BC – I took away some good ideas (and you will be pleased to know I am already half way through the book you kindly gave me!).”
- Fiona Williams, Marketing Manager, AudioClinic Queensland

“Just a brief note to thank you for yesterday's meeting, I enjoyed the time we spent with you and look forward to applying some of the thought provoking ideas that you covered.”
- Cliff Tann, Managing Director, Shutter Concepts Pty Ltd

“The best seminar I have ever been to.”
- Robert Parkes, Bob Parkes Mufflers

“As Creative Director for Golden West Radio, I often use Making Ads Work, as a reference.  Although I've attended the Wizard Academy, I find Making Ads Work, to be very helpful as a refresher/reminder, and to support arguments for more effective advertising when dealing with clients.”
- Allan G. Lie, Golden West Radio, Canada

“Making Ads Work is the "Wizard for Dummies" book.  Everything about advertising The Wizard has learned, all in one place and packaged in a very concise logical order. 

A great resource for anyone who's been through the Wizard Academy as a refresher.  A quick study for anyone who wants to cut to the chase and doesn't have time to read the Wizard Trilogy (but I'm sure WILL, after reading this book).

Craig Arthur has distilled the meat of the matter that will set anyone on the life long path of success.”
- Dick Taylor, General Manager, WOJZ - Smooth Jazz 104.9 - Nassau Broadcasting, Atlantic City, US

"Making Ads Work well, works! Feeding off the acclaimed theories from ad guru Roy Williams, Craig Arthur puts his own spin on how to maximize every advertising dollar spent. He has narrowed down the pitfalls of most ad campaigns and has kindly provided the step-by-step practical magic for long-term success. This no holds bar approach makes it a quick read...a gem to anyone who has ever wanted to learn the secrets of making advertising fun, persuasive, and profitable.”
- Holly Rich, copywriter, New York

“Making Ads Work is an absolute necessity for anyone in business. Gee, is that you? For so many years, business owners and managers have squandered millions of dollars on the off chance that the money spent on advertising might bring some results to their business. Rarely does it work, so they don’t advertise.  Craig Arthur, in association with Roy Williams –the Wizard of Ads, has put together a comprehensive and practical book that you would do well to follow. Percentage increase or exponential growth, it’s your choice!”
- Steve Rae, President Raedio Inc. Stratford, Ontario Canada

“The staff here at Radio Disney loves the advertising principles of Roy H. Williams, (a.k.a. The Wizard of Ads). Only 25% of our people have been able to apply his teachings and convert them into sales. That is, until now…  Craig Arthur has translated and focused the material and now every account executive is seeing sales growth! Thank you Mr. Arthur!”
- Randy Allsbury, Director of Sales, Radio Disney-OKC, USA