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How to Attract, Convert and Delight Customers
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Entries by Category
Click on a category below to view a list of all entries within that category.
- Advertising (225)
- Around the Web (6)
- Blog (31)
- Change (162)
- Character (130)
- Copy (90)
- Customer Experience (132)
- Exploration (8)
- Feature Article (46)
- Financials (9)
- General (9)
- Goals (15)
- Interviews (1)
- Making Ads Work (27)
- Marketing (162)
- Marketing to Women (19)
- Media (33)
- Monday Morning Memo (18)
- Online (41)
- Planning (2)
- Production (1)
- Sales (36)
- Social Media (5)
- Sponsorship (3)
- Staff (36)
- Strategy (198)
- Systems (11)
- The Customer (32)
- Uncovery (24)
- Wizard News (30)
- Wizard Partners (21)
- Word of Mouth (5)
- Words of Wizardom (351)
Entries by Title
Click on an entry title below to view the full text of that entry.
- We're Getting Mall-ed Again
- Are You Asking Your Customers For Referrals?
- What to Write in Your Ads
- Do You Deliver All You Promise in Your Ads?
- Left Jab, Jab, Jab, Right Hook
- How The Quest For Growth Can Be Disastrous For Your Business
- How to Spot a Wiener Dog... And Make Lots of Money
- Are You Hiring The Right People For Your Company?
- Answer 13 Again
- Staff Churn Can Change The Very Heart of Your Business
- How to Reap the Rewards of Social Media...
- How to Translate Your Core Message Into an Ad That Sells
- When Growing a Business
- Don't be Timid... Put Your Assets on Show
- Let Ignorance be Your Advantage
- How Deep Should Marketing Responsibilities Run?
- Smart Growth
- The Danger of Group Think
- Concentrate On What Will Make The Biggest Difference
- The Secret of Self Definition
- A Committee Should Not Be Allowed to Touch Ad Copy
- Sheepdogs Be Damned
- Keep Trying
- Speak to a Real Consultant
- How to Get Results From Your Radio Ads
- Monday Morning Marketing Quote: How To Manage The Routine
- How Are You Paid?
- Change Their Minds? Not a Chance.
- Combine 2 Ingredients for Explosive Ads
- Create a Powerful Marketing Strategy
- The Message
- Discovery
- Swim to Kansas
- Good Advertising
- What to Do With a Nitpicking Needle-Snout
- Failure at 33 and 1/3 RPM
- What Are You Trying to Make Happen?
- MM: Simplify The Complex
- Blanding vs Branding
- MMQ: Branding is a Byproduct
- The Power of Labels
- Education
- How I Win the Ad Wars
- Experience
- How to Stand Out, Not Fit In
- When You Use Spreadsheets for Business Decisions, Remember...
- The Answer to Success Could be Hiding in Your Blind Spot
- Change and Growth
- How to Lose Your Money on the Stock Market
- Two Life Changing Questions
- Are You Truly Prepared To Do What it Takes?
- 2 Types of Customers and 3 Keys to Win Each Type
- The Best and Cheapest Marketing You Can Do
- 4 Tips to Help Your Copy Hold Attention
- Getting it Done
- The First of the Five Steps
- 2010: The Changing of the Guard
- Do It, Then Fix It As You Go.
- 2 Steps to Help You Sell More Stuff
- Love Your Work
- Be Bold in 2010
- Reputation
- Which One Are You?
- In One Sentence Tell Me... What Is Branding?
- Ask The Wrong Question and You Will Get The Wrong Answer
- Particle Conflict. Symbolic Thought. Procedural Memory.
- Same Product... Two Different Selling Angles
- Too Much Information
- 2 Types of Customers: Relational v. Transactional
- Relevance
- Imitation
- Now Available from Wizard Academy Press
- Persuasion
- Your Credibility Investment Must Reinforce Your Message
- Walk the Talk
- Simple Good Manners = Great Customer Service
- Developing the Five Senses of Your Business
- Concentrate on Helping Your Client / Customer / Patient / Visitor
- Our Ads Make Cash Registers Ring
- My Holiday Gift to You... For Real
- Branding
- Big Business Use Boobs and Butts in Advertising. Should You?
- New Wizard Book - Currencies That Buy Credibility
- Are You Thinking Big Enough?
- Nontraditional Ad-Think Gets Far Better Results
- Business Problem Topology
- Are You Caught in the Trap of Short-Term Sales Rather Than Long-Term Growth?
- Relevance and Psychological Environment
- Focus on Customers
- Should You Reduce Your Advertising?
- Social Media: Myth or Miracle?
- Advertising
- Using Twitter for Business - Urge Alerts
- Trigger Emotions with Light and Color
- Each Generation Should Make the World a Better Place for Those Who Follow
- Business Success = 4 Ingredients, 2 Questions, 1 Decision + Determination
- Buying Media Late in the Year
- You Win or Lose With Your Business's First Mental Image
- How You Can Accelerate Credibility to Drive Traffic, Sales and Word-of-Mouth
- Wizard Partner Dave Young Talks Blogging
- Become a Business Giant, Focus on Inventory Turn
- When Cold Calling...
- Embrace Resistance
- Spreadsheet Marketing
- On Helping People...
- The Personal Experience Factor (PEF)... ‘Fury’ous at the Football: Part 1
- Taking Risks
- Empower Your Employees to Delight Customers
- Are You Thanking Your Happy Customers? You Should Be!
- Write It Down
- Sometimes Good is Not Good Enough
- The Need For Vivid Images in Writing
- Wizard Academy Blogging & Website Workshop
- How Does a Sunset Sound?
- Fatal Optimism
- Boldness
- Craig Arthur - Wizard of Ads Partner
- Management vs. Leadership
- An Interview with Jon Spoelstra Author of Marketing Outrageously
- Intuition... Much Needed for Success
- Media Buying
- How to Impress
- Work
- How to Piss Off Customers - Lesson 3
- Your Worst Department Determines Your Business Reputation
- How to Piss Off Customers - Lesson 2
- When Attempting to Persuade, Remember...
- Marketing is a High Stakes Competition
- Change...
- Why Wizard of Ads NEVER Works with Committees
- How to Piss Off Customers - Lesson 1
- Open With a Vivid First Mental Image
- Where Are Your Concentrating Your Efforts?
- Beware the Needle-Snout
- Which Take-Away Restaurant Would You Choose?
- A New Angle of Approach
- How I See The World
- Progress
- Meet Wizard of Ads Partner Tom Wanek
- Maximize Your Google Adwords Investment with These 6 Tips
- How to Optimize Your Website Copy
- Success is a Dangerous Thing
- Rupert Murdock Admits the Newspaper Business is "Malfunctioning"
- Meet Wizard of Ads Partner Jeff Sexton
- 10 Copywriting Principles from G. Lynn Sumners
- Goals
- Voicing Your Own Ads... Sound Effects... and Music Beds
- Building a Business David Ogilvy Style
- Style Tips for Ad Writers
- How Do Best Managers Manage?
- Should You Train Your Staff?
- The Power of Words
- Bad Math and You - Beware Irrelevant Facts
- New Perspectives
- Activity-Based Accounting
- The Need to Focus
- The Little-Known Factors That Turn Business Signs into Landmarks
- 10 Things Never to Do in Your Advertising
- True Leaders Inspire Confidence
- Never Cut Back on Your Customer Experience
- Information. Ideas. Action. Commitment.
- Hiring a Wizard Partner
- Make Your Business, Product or Service Stand Out
- The Flip Side of Recession Doom and Gloom
- Websites... The "New Improved" Yellow Pages
- The Process of Change
- Advertising Performance Equation Class Photo
- Money is Flooding to Lower Ticket Items
- The Need for Substance (Meat) in Your ads
- The Best Marketing You Can Do
- Be Real In Your Marketing and Advertising
- Go to the Wizard of Ads Marketing Performance Seminar for Free
- How to Advertise in a Recession - Substance Over Style
- Best People
- When Thinking About Advertising...
- What Has Made You Sad?
- The Naked Accountant
- Business Predictions for 2009
- Where Do You Get Your Business Ideas?
- Eat Lamb on Australia Day
- How Can I Get More Customers?
- Good Advice
- Three Advertising Essentials
- The Secret of Success
- Reduce, Reduce, Reduce
- The Marketing Performance Equation 2-Day Workshop
- What Do You Want From Your Business... Your Life?
- Develop Your Business Experience Using The Five Senses
- Education
- You Need to be Near and Far Sighted to Grow a Business
- When Telling It Like It Is...
- A 1300SMILES Christmas
- Introverts and Extraverts
- Connection Vs. Control
- The Must Read Articles of 2008 by GrokDotCom
- So You Failured... Get Over It... Move On
- What to Expect in 2009.
- Exponential Little Bits
- Never Let Your Standards Slip... Even by a Little
- Sending out a Flyer? 2 Factors You Must Understand
- How to Survive a Family Business
- Every Position in a Business is Important... Not Just Management
- The Danger of Arrogance...
- 4 Methods to Sharpen Your Marketing Message
- Advertising...
- If You Want Innovation... Don't Give the Responsibility to a Committee
- Becoming Credible
- Human Persausion...
- A Bigger Threat to Your Business Than Recession
- Students of Wizard Academy Speak...
- Goodbye AdSpeak... Hello Intimacy (Part 2)
- Goodbye AdSpeak... Hello Intimacy (Part 1)
- Time to Ponder
- What is Your Message Worth?
- What to Remember When Writing Ads, Proposals & Presentations...
- Be Real in Your Advertising
- Stay Ahead of Your Competitors... a 339 Second Lesson
- Yellow Pages...
- What is Required to Turnaround a Business?
- Change...
- Good Advice From Buffett
- Patience With Branding Brings Rewards
- The Most Powerful Word in Sales... ASK
- All Business Owners Need to Sell
- How Good do We Have to Be in Business?
- Curse of the Cold Feet…
- Now is No Time to be Timid
- Find an Expert You Can Trust...
- The Brain... a Lazy Piece of Meat?
- What's Happening on Your Website?
- A New Partner... A New Book
- A Crisis! Time for the Brave to Prosper
- Undressing a Makeup Success
- When it Comes to Websites...
- Deliver What You Say
- The Great Secret of Success
- Watching What You Do...
- Your Life... Your Business...
- Wizard Words... The Sword in the Stone
- Multilevel Marketing
- Feedback
- One Way to Build a Successful Business
- Why the Rule of Resemblance Fails
- Delivery First... Words Second
- How Well Does Your Business Rate on the Customer Visual Checklist?
- Persistence
- Cost Cutting...
- 4 Things Never to Do When Writing Ads
- When it Comes to Strategy...
- How to Write Ads That Make the Phone Ring... Real Estate
- One Person Can Make a Difference
- Destination First, Activity Second
- 7 Tips for Surviving a Recession
- Making Decisions...
- Your Potential Customers are Drowning in Ads
- Why You First Need an Uncovery
- 5 Ways to Attract People to Your Store
- When Staff Give You Endless Reasons Why They Can't do a Task
- The Extraordinary People Myth
- Impact Quotient
- China - A Case Study in Success, Sacrifice & Core Values
- Answer This Question...
- How Strong is Your Brand?
- When Learning... Open Your Mind
- Marketing to Employees
- Strategy - The Secret to Advertising Success
- Dealing With Rejection
- It Seemed Like a Good Idea at the Time
- Creating Loyal Customers
- Grabbing Market Share: Marketing in a Recession
- The Magic Table
- Upcoming Wizard Academy Seminars
- Nobody Reads Web Pages
- In Life and Business...
- Good Employers Make a Big Impact on Workplace Performance
- Plans & Action
- Follow the Sound of Bulldozers...
- It's Always People First
- How to Impress Your Customers
- Starbucks Stumbles... and the Brave Grab Market Share
- When Things Go Wrong...
- Art. Brand. Cultural Icon.
- Facts vs Stories
- Why Your Retail Store Needs a Good Web Site
- First Create a Delightful Customer Experience
- How to Write Ads That Build Brands
- Balance...
- Critics...
- When is it Time for Change?
- Business Growth Strategy #11... Remove the Risk
- Where Does America Spend Its Ad Dollars?
- Your Business Growth
- Customer Experience... What's Your Policy When Things Go Wrong?
- The Importance of Frequency and How Advertising Creates Word of Mouth
- What's the Biggest Mistake Businesses Make in Their Advertising?
- Your Marketing...
- Radio/Newspaper Smackdown
- Reduce Friction, Increase Sales
- Web Strategy in a Nutshell
- The First Step to a Profitable and Happy Company
- Boom Your Business Nashville 15sec Ad
- Don't Let Your Business Evolve On It's Own
- Is Your Website Answering Questions or Simply Looking Pretty?
- One Important Ingredient Most Sales People Lack...
- When it Comes to Marketing Your Business...
- Appreciation
- Make Your Mission Statement Ring
- Three Marketing Ideas to Get You Through the Recession
- What to Remember About the Back Seat Marketer...
- How Do You Measure Your Advertising's Success?
- If Everyone is Doing It…Should You?
- The Difference Between Advertising, Promotions, Publicity, PR, and Sales
- Shorter is Better
- Always Pick Your Battles...
- Experience... There is No Substitute
- How Core Values Can Create Positive Word of Mouth for Your Business
- Good Advertising = Promise x Repetition + Consistent Promise Delivery
- There is no Benefit in the Perfect Execution of a Bad Plan.
- A Comparison of 9 Major Media
- A Simple Tool to Help Stay Focused...
- Online Copywriting Resources
- If You Want to Grow Your Business...
- Online Search Translates to In-Store Sales
- Boom Your Business 2 Day Seminar... Nashville, Tennessee August 1 & 2
- Before Advertising, First Look Within...
- When Things Go Wrong...
- How Many Ads Will I Have to Run Before I Begin Seeing Results?
- Thoughts about Motivation
- Don't Let Success Go to Your Head
- Gone Exploring...
- Don't Give Up
- Horizontal Thinking
- Breakthroughs...
- Are You Mining the Gold in Your Client List?
- Wizard News - Boom Your Business (London)
- Advertising Success & Business Growth, Begins With Strategy
- A New Perspective...
- Which Media Should I Buy?
- What is... Particle Conflict, Symbolic Thought, Procedural Memory?
- The Role of a Wizard of Ads Marketing Consultant...
- Can Your Brain Be Tricked By Price
- Word of Mouth...
- How to Make Business Good, When Times are Bad
- What Are You Doing With The Bit In Between?
- Causing Customers to Remember You at Their Moment of Need
- What are the Rules?
- The Role of a Consultant...
- Making Better TV Commercials
- On Building a Business...
- Ten Creative Ways to Raise Your Prices and Fees
- On Conducting Business...
- The Six Costs of Signaling: Elevating Believability Through Your Actions
- Over The Shoulder Experts
- Archetypal Patterns
- Are You Frightened of Making Mistakes?
- Advertising Will Not Fix a Broken Business...
- Word of Mouth Strategies
- So You Want to Change...
- If Business is Slow, Don't Cut the Ad Budget
- Archetypal Patterns
- Off With the Head, On With the Pumpkin
- When Things Go Wrong...
- Media Planning
- Don't Judge by Visual Alone
- Australian Ad Spending 2007
- New Ideas...
- Two Ways to Make Radio Work
- On Responsibility...
- The Future of Radio
- Returns Policies and Customer Guarantees
- Experts...
- Systems
- The Shift Toward Low, Low Prices
- You Made a Change to Your Customer Experience...
- Unique Selling Proposition? … Feggedaboutit!
- How Can You Improve Your Marketing?
- When Planning and Buying Media...
- Manufacturing Real…
- Three Stages of Leadership
- Ancient Greeks and Turning Fifty
- Are You Fearful of Losing What You Have?
- When People Want Your Advice...
- Saturday 29th March 2008... Two Big Events
- The ROI of Free
- Contemplation
- How To Get Free Advertising
- Famous Last Words... "I Don't Care About Competitors"
- Do You Want Boring Ads?
- Been There Done That
- Which Course of Action Will You Decide?
- No Batteries Required
- Remove the Barriers...
- How Long is Your Ad Campaign?
- You, Me & We
- What do You do with Your Time?
- Your Seat in the Stadium of Life
- When Making Decisions...
- Bikinis and Quitting Time
- Which Path...
- Public Speaking
- Where is Your Blind Spot?
- Australian Consumer Sentiment Falls to Near 15-year Low
- "Boom Your Business" Class Photo (Mornington March 4 & 5)
- Buried Treasure
- Always Remember...
- Pioneers
- Marketplace Realities
- Service
- What Signals do Your Decisions Send?
- 7-Step Secret of Success
- Deadlines
- How Do I Find a Creative Expert?
- You Can’t Lead by Following
- Saving Money
- Soccer Mom Myth Web Site Announced
- Where Did You Hear About Us? A Dangerous Question.
- How Well Do You Tell the Story of Your Business?
- Wizard Bite Size Tips - Time vs. Money
- Waiting Time - Good Times & Bad Times
- Does Your Website “Show-up and Throw-up”?
- Why is Change so Difficult?
- Loyalty Schemes
- Is Writing Easy for You?
- Clarity is the New Creativity
- But it's on SALE!
- Are You Looking for a Greener Pasture?
- Hello and Goodbye
- Want Intelligent Answers? Ask Intelligent Questions!
- Wizard Bite Size Tips - Fact-based or Value-based
- The Internet Kills Australia's Oldest Magazine
- Understanding the Biggest Problem in Sales
- A Warning For Your Ads
- 2008: Year of Transition
- Is Your Marketing the NAKED Truth?
- Your Business in 2008 - Part 1
- Where Change First Happens
- What Message Are You Sending On Hold
- The Glass Ceiling
- Strategy Needs People
- 3 Tips to Help Implement Your Strategy
- How to Handle Difficult Customers
- Take Away the Word Sale… What’s Left? Anything?
- One Cause of Advertising Failure
- 2008 Business Forecast - from high atop Wizard's Tower
- Are You Helping Customers Remember?
- Another Advantage of Doing Business in Australia
- Designing the Company for Your Vacation
- The Ever Changing Business Model
- Gravity of the Edge
- Exploration
- Actions Speak Louder Than
- New Wizard Partner - Paul Boomer
- This Too Shall Pass
- Time and Chance
- Keep Trying
- 10 Tips To Producing Genuine Testimonials
- Always Put a Price on Your Products... In-Store & Online
- Australian Business Statistics, Some Interesting, Some Sobering…
- Why Do Businesses Lose Customers?
- Fact-Based or Values-Based?
- How Are You Going to Arrive?
- Danger Signals: Sounds of Circling the Drain
- Some Perspective
- Wizard News - Two Great Trainings, One Great Place
- Connections
- Hiring an Advertising Consultant - 4 Questions to Ask
- Quality
- Thrive in a Recession. How to.
- Why Experiment With Your Ad Dollars
- Tips to Help Optimize Your Audio Ads - Unique Voices
- Diagnose Your Marketing Problem
- Don't be Intimidated by Business Giants
- Unhappy Customers
- 3 Ways to Create Free Time in Business
- Your Advertising Eggs... in One Basket or Many Baskets?
- Buying Is An Emotional Decision
- How to Judge Your Day
- A Tour of Tigers
- Your Staff… Keeping the Cogs Happy
- Vess Barnes Comes to the Rescue
- So You Want to Change Your Marketing...
- Yellow Pages... How to Spend Less and Get a Better Result
- Ronald, Bill and You
- WonderBranding Halloween Academy
- Tomorrow Has Come
- One Mind Creates... The Group Should Only Apply the Spit and Polish
- Smart Sponsorship – Making Your Own Glass Slipper.
- Are You Prepared to Hear the Unpolluted Truth About Your Business?
- Is Yours a Brand or a Bland?
- Media Reps Need More Training - Part 1
- Radio’s Four Advertisers
- What Do People Really Think of You?
- Radio... What is it Really Like?
- Is Work Killing You?
- No Matter How Fast Your Business Runs....
- The Danger of a Low Rent Strategy
- Wizard News - Tom Wanek joins the Wizard Partner Group
- What Does Your Customer Admire?
- Leaving an Impression with the Customer
- Story Telling is Engaging, Emotional and Memorable
- Are You Fixated on Irrelevant Information?
- Write What You Know
- Talk Loud and Draw a Crowd
- "The Internet Sucks...
- Do You Lean Toward Niche Marketing?
- Do or Say? What Matters Most?
- End of the Month Advertising Offers... What Should You Do?
- Wizard Academy... Marketing to Women... Wizard Consulting
- The Fantastic Duo... Ready to Launch a New Book
- A Frustrated Radio Rep Speaks
- Your Staff... Are They Truly Empowered?
- Tingle This Will Make You
- Can You Make It Talk?
- A Study on Emotions in Advertising
- Your Attention... Where is it Focused?
- What's Your Core Promise to Customers?
- How Long Should Your Ad Be… 60s, 30s, 15s, or Mentions?
- I'm off to WonderBranding... Will You Join Me?
- For What Will You Be Known?
- How to Choose a Financial Adviser
- Talking to Customers in Early Buying Mode - A Wizard Trilogy
- Talking to Customers in Early Buying Mode - Part 2
- The Media or The Message...
- An Extremely Very Good Book
- Are You Willing to Attempt the Unthinkable?
- What Attracts Customers Attention?
- Smart Sponsorship – Finding a Cinderella for your Prince Charming
- Talking to Customers in Early Buying Mode - Part 1
- A Copy Metamorphosis
- Can Good Advertising Help Sell a Bad Product or Service?
- Understanding Customer Buying Styles
- Jewelers... How to Gain Publicity for Your Displays
- So What if People Laugh at Your Ideas
- Don’t Make Customers Jump Through Hoops
- Wizard News - Branding Blog Featured at TypePad
- Two Questions Business Owners Rarely Ask Themselves
- Owning a Business is NOT for the Frail of Heart
- Why Do We Resist Change?
- So You Tried and Failed...
- Making the Big Money
- Jekyll and Hyde Marketing
- Make Your Ads Memorable... Not Boring
- What to Do When Customers Complain
- Walmart the Poster Child for Inventory Management
- Bad Advertising Advice...
- How Do You Learn About Advertising?
- But Isn't Jewelry a Visual Product?
- Smart Sponsorship - Case Study No. 1 NRMA
- Customers Have Too Much Choice
- Grow Your Business... Look First Inside
- Relational or Transactional Advertising Strategy?
- Good Advice for Business Strategy
- Four Kinds of Ads
- Are You Closing a Sale or Opening An Ongoing Relationship?
- Plan Big... Be Original
- Does My Local Business Need a Website?
- The Best Advice When Planning Any Project
- Wizard News - New School Selling Awarded $264K 5-week Training Contract with Dell
- People Buy Emotionally and Then Justify Their Purchase Rationally
- Turbo-Charge Your Call-to-Action Hyperlinks
- Wizard News - Dave Young Arrives in Australia
- Ready. Angle. Frame.
- Your Brand... What Exactly Is It?
- Why Most Ads Fail
- Customers, Shareholders or Staff... Which Group Should You Look After First?
- Let Me Think it Over...
- What is Advertising Really?
- A Tale of Romance, Travel, Adventure, Friendship...
- What is Courage in Business?
- Do Good Ideas Always Work?
- A New Competitor Opens Across the Road
- Media is Losing its Mass
- Copy Perspective... "Then vs. Now" & "Me, Them, or You"
- How Good is Your Customer Service?
- How Much Information Should You Give Away In A Proposal?
- Why Do You Do The Things You Do? Is it to Fit In?
- Advice For Sales Reps... Actually... Advice for All of Us
- What Courage Can Do With Six Dollars
- How Should You Use Your Limited Resources?
- One Way to Gain the Customers Attention
- Too Many Rabbits…….. In China
- Being a Look-a-Like is Not Going to Boom Your Business
- Create Raving Fans, Word of Mouth & Repeat Business...
- 3 Simple Tips For Writing Radio Ads
- In Business Even Luck Needs Help
- Funny How Your Popularity Grows With Your Bank Balance... And Your Company Title
- Harry Potter and the Deathly Hallow... at a Discount.
- Is Your Advertising Firing on All 8 Cylinders?
- Does Your Business Dream Seem Too Distant?
- What Do Your Media Reps Really Know About Advertising?
- Progress Happens Only When Someone Breaks an Unwritten Rule
- NameIT Burger promotion
- What is The Most Powerful Part of Your Advertising Copy?
- Are You Consistent With Your Business Message?
- Move Your Stuff Faster on eBay - The Top 10 Tips
- Why Should Customers Buy From You?
- Business Pressures Getting You Down?
- Can Good Advertising Help Compensate for a Bad Product or Service?
- A Funny Thing Happens When You Make Plans
- Why Do We Buy?
- Effective Credit Control for Small Businesses
- Ad Writing is Not for Everyone
- How Are You Keeping on Course?
- When Thinking of Taking the Easy Option
- How to Get the Best From Your Ad Agency
- Comparing Prices
- But What Will People Say?
- Jeff Sexton - Persuasion Architect
- 7 Tips for Writing Radio & Television Ads
- Gunna's & Doer's
- Have You Been Trying to Create a Transaction or a Relationship with Your Advertising?
- Do You Have a Dream, a Goal?
- How Much Should You Invest in Advertising?
- How to be Successful
- Engelbrecht House Opens
- What Motivates You?
- Planning Around the Customer
- Curiosity
- When You Are Too Close
- Leadership
- 4 Keys to Direct Response Marketing
- Risk
- Keeping Customers
- When Things Go Wrong
- Where Does Customer Service Begin?
- Protect Every Inch of Your Brand
- How to Grab The Customers Attention
- Empower Your Employees
- Speaking the Truth
- Uncovery Questions
- The Power of Stories
- The Danger of Statistics
- Two New Wizard Partner Sites
- Intelligent People & Fools
- Indecision
- How Committed Are You to Your Business Venture?
- Staying on Course
- Incentives
- Good & Bad Advertising
- How Many Sides Do You See?
- Media Selection Should be Your Last Consideration
- Listening
- Decisons Under Pressure
- Stagnation
- Finding Your Niche
- The Benefits of Listening
- Ads That Push the Envelope
- The Key to Success
- Your Journey
- The Best Websites Answer All Your Questions
- How to Judge Ads
- Everything is Marketing... Leave No Stone Unturned
- The Media Is Not the Message
- What is the Purpose of Prospecting?
- Problem Solving
- Why We Buy
- Writing to Men
- Making Money
- Stronger Ads = More Complaints
- How Long is Your Time Horizon?
- Just Do It
- Ad Writing
- How to Buy Word of Mouth
- Choice
- Consulting Tip
- Problem or Opportinity
- What Exactly is a Marketing Plan?
- Knowledge
- 10 Sales Basics
- Is Your Book Keeping Up to Scratch?
- To Boldly Go...
- Counter-branding
- Are You Suffering From a Lack of Customers?
- 7 Habits of Highly Defective Radio People
Entries by Week
Click on a week below to view a list of articles published during that week.
- August 29, 2010 - September 4, 2010 (4)
- August 22, 2010 - August 28, 2010 (1)
- August 15, 2010 - August 21, 2010 (1)
- August 1, 2010 - August 7, 2010 (1)
- July 4, 2010 - July 10, 2010 (2)
- June 27, 2010 - July 3, 2010 (2)
- June 20, 2010 - June 26, 2010 (3)
- June 6, 2010 - June 12, 2010 (2)
- May 30, 2010 - June 5, 2010 (5)
- May 23, 2010 - May 29, 2010 (2)
- May 16, 2010 - May 22, 2010 (1)
- May 9, 2010 - May 15, 2010 (3)
- April 18, 2010 - April 24, 2010 (1)
- April 11, 2010 - April 17, 2010 (3)
- April 4, 2010 - April 10, 2010 (1)
- March 21, 2010 - March 27, 2010 (2)
- March 7, 2010 - March 13, 2010 (3)
- February 28, 2010 - March 6, 2010 (2)
- February 21, 2010 - February 27, 2010 (1)
- February 14, 2010 - February 20, 2010 (1)
- February 7, 2010 - February 13, 2010 (2)
- January 31, 2010 - February 6, 2010 (1)
- January 17, 2010 - January 23, 2010 (4)
- January 10, 2010 - January 16, 2010 (5)
- January 3, 2010 - January 9, 2010 (5)
- December 27, 2009 - January 2, 2010 (5)
- December 13, 2009 - December 19, 2009 (2)
- November 29, 2009 - December 5, 2009 (4)
- November 22, 2009 - November 28, 2009 (4)
- November 15, 2009 - November 21, 2009 (9)
- November 8, 2009 - November 14, 2009 (8)
- November 1, 2009 - November 7, 2009 (1)
- October 25, 2009 - October 31, 2009 (1)
- October 18, 2009 - October 24, 2009 (3)
- October 11, 2009 - October 17, 2009 (1)
- October 4, 2009 - October 10, 2009 (6)
- September 27, 2009 - October 3, 2009 (1)
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