Archives - The Wizard Chronicle
How to Attract, Convert and Delight Customers
Subscribe to The Wizard ChronicleHire Wizard of Ads and you'll have the combined knowledge from this blog and our books, plus a life time of practical experience on your side. Is it time you gave us a call?
Entries by Category
Click on a category below to view a list of all entries within that category.
- Ad Deconstruction (6)
- Advertising (296)
- Around the Web (9)
- Blog (32)
- Brands (7)
- Bryan Eisenberg (3)
- Case Studies (8)
- Change (181)
- Character (141)
- Charlie Moger (3)
- Chuck McKay (2)
- Copy (110)
- Core Values (7)
- Craig Arthur (3)
- Customer Acquisition (10)
- Customer Experience (160)
- Dave Young (10)
- Emotions (1)
- Exploration (8)
- Feature Article (45)
- Financials (9)
- First Mental Image (5)
- Fun (2)
- General (10)
- Goals (15)
- Helpful Tips (4)
- Interviews (2)
- Jeff Sexton (5)
- Latest News (1)
- Leadership (3)
- Making Ads Work (67)
- Marketing (211)
- Marketing to Women (23)
- Matt Shavikin (1)
- Media (38)
- Michele Miller (3)
- Monday Morning Memo (57)
- Online (43)
- Paul Boomer (1)
- Planning (10)
- Product Purchase Cycle (2)
- Production (4)
- Radio (5)
- Roy H. Williams (46)
- Sales (42)
- Sarah Ripley (17)
- Sean Taylor (1)
- Social Media (8)
- Sonya Winterbotham (8)
- Sponsorship (3)
- Staff (43)
- Strategy (247)
- Systems (14)
- The Customer (37)
- The Message (16)
- Tim Miles (9)
- Tom Wanek (15)
- Training (3)
- Uncovery (39)
- Wizard Academy (6)
- Wizard Academy Press (1)
- Wizard News (31)
- Wizard Partners (25)
- Woody Justice (1)
- Word of Mouth (6)
- Words of Wizardom (396)
Entries by Title
Click on an entry title below to view the full text of that entry.
- Advertising Fails When...
- Media Buying: Gross Rating Points
- Why Radio Doesn't Work
- Two Kinds of Quality
- Fire Fast, Hire Slow
- Don't Be Afraid When Your Ad Produces Complaints
- When it Comes to Business Growth and Marketing Strategy...
- Who Is Your Customer?
- Irrelevant Information
- Share of Mind
- Your Business Goal
- Grow Your Business - Make a Powerful Offer
- Shareworthy Service: Consistency and Dependability
- Advertising in 2012
- The 14 Keys That Turn Customer Service Into Customer Delight
- Ideas
- 2012 Make It Your Year
- Are We Forgetting Why EFTPOS Was Invented?
- Business in 2012
- The Power of Sound
- Good News
- Advertising & Social Media
- Advertising
- Planning
- Great Production That Missed The Mark
- It's Always Christmas at Wizard Academy
- Making Business Decisions
- The Happy Future of Education
- Risk
- Answering a Competitor’s Killer Campaign
- Anomaly
- SoundBites: How To Calculate An Ad Budget
- Connect the Dots
- A Tribute to Woody Justice
- Share an Idea with Coke
- How Fresh Is Your Adventure?
- The Hero is the Man Who Does His Work ("A Message to Garcia")
- BrandingBlog Radio: Shortcut Blogging Announcement
- Choosing a Voice for Your Pen
- EXTRA EXTRA! Get something extra! (But you will have to pay for it... )
- Advertising Mistakes
- Everyone is Entitled to Their Own Opinion... But Not Their Own Facts
- Revise Your Need to Incentivise
- Ad Targeting for Beautiful People
- You Can’t Fake Social
- RIP Louie The Fly
- A Style Guide for Your Actions
- Voices in Ads... Two Reasons
- Styles Guides and Audio Signatures
- 5 Reasons Your Competitors May Be Kicking Your B&^(
- Journeys Of Imagination. What Do You See In Your Mind?
- Do You Buy Your Advertising... Like You Buy Gum?
- BrandingBlog Radio: Roy H. Williams on The Desire for Instant Gratification
- BrandingBlog Radio: The Future of Marketing IS Sarah Ripley
- How Soon Will My Ads Start Working?
- Unique Buying Propositions Lead to Powerful Offers
- BrandingBlog Radio: Zig Zag Principle with Author, Rich Christiansen
- Time = Money.
- How Others Judge Us
- Relevance, Real-evance, Relate-evence
- Where DIDN’T You Hear About Us?
- Can it Just Work For You Too?
- Differentiate or Conform?
- Celebrating an Advertising Legend: The Best of David Ogilvy
- Talk to The Dog in the Language of The Dog
- Transparency, Proof, and Signaling Theory
- The Ones Who Don't Go Away
- Nice, Fitting and Other Offensive Words
- How Creativity and Entertainment Can Demolish Your Ad’s Ability to Convince: Deconstructing Honda Odyssey’s “The Van Beckons” Ad
- How to Become Self-Selected
- Our Dirty Little Secret
- Strategic Question #8: Are You Targeting the Relational or Transactional Customer With Your Marketing Message?
- Curves Cost Money
- A Blind Spot Case Study: Dr. Comfort
- How Domino’s Leverages Credibility Full-Tilt to Elevate Awareness and Persuade: Deconstructing Domino’s “Rate Our Chicken” Ad
- On Being a Consultant
- Discounting and Loyalty – a Match?
- Facebook and Twitter
- Why You May Be Sabotaging Your Advertising Efforts and How to Avoid This Mistake – Part Two
- What’s Your Better Business Reality?
- Why You May Be Sabotaging Your Advertising Efforts and How to Avoid This Mistake – Part One
- How to Select Your Message Delivery Vehicle
- Are You Choking Your Employees Off From Experiencing Success?
- Smile! You Just Opened a Small Business.
- Are You the Ant or the Grasshopper?
- Focus
- Why Ads Fail
- How to Make the Heart of Your Customer Roar with Passion for Your Brand: Deconstructing The Dodge Challenger Freedom Ad
- Strategic Questions #6 & 7: What is the Felt Need of Your Customer That You Are Willing and Able to Meet?
- The Power of a Word
- Gone in 4 Minutes, 52 Seconds
- Strategic Question #5: What Are Your Limiting Factors?
- Explode The Growth Of Your Business By Lighting This Long Fuse
- Spend a Consulting Day With Roy H. Williams, The Wizard of Ads
- How Observing The Law of Polarity Can Attract an Army of Loyal Customers to Your Door
- Time and Attention are Currency
- How I Keep My Email Inbox Clean
- Question #4: What Unleveraged Assets Do You Own?
- The 5 Minute “Me Too” Test
- Our Attraction to Brands
- The Curse of the Overcommitted Salesperson...
- Japanese Summer
- How to Calculate Lifetime Customer Value
- When Should I Advertise?
- It's Hard to Read the Label When You're Inside the Bottle
- The Persuasive Power of Emotions
- Have You Trained the Trained? - Part 2
- Diamonds Are a Guys Best Friend… if You’re These Guys!
- Set-Ups and Pay-Offs
- Just a Quick Question...
- In a Bricks and Mortar Store...
- Ten “Dids” to Examine Your Failed Ads and Make Them Work Next Time
- Strategic Question #3: What Are Your Company’s Core Values?
- Smoking Kills (Curb Appeal)
- When it Comes to Critiquing Ad Copy...
- How I Know the Recession Is Over
- Have You Effectively Trained the Trained? – Part 1
- You Can Ring My Bell…
- It’s Arrogant NOT to Promote Your Business
- Getting Past Bland
- How Under Armour’s Marketing to Women Strategy Annihilates the “Shrink It and Pink It” Myth
- Some Light Hearted Punctuation
- How You Can Hire Me To Speak For FREE
- Great Ads
- Why Advertising is Rarely Scalable
- Introspection
- An Excellent Example of Multilayered Visual Surprise
- I Hate Miracle Whip… But I Love This Ad
- It’s Not Da Vinci, But it is Different!
- The Advantages of Growing Up Poor and Going Bald at a Young Age
- Grow Your Business Tip #14: Look After Your Employees
- How to Grow Your Business
- The Wisdom of a People
- Salesman vs Consultant
- Predictability. An Ad Copy Killer
- Calculate the Cost of Customer Acquisition
- Reduce Your Message
- The Sparkling Secret of Success
- Gold Laughs at Stocks and Bonds
- Attention to Oneself... A Dangerous Thing
- Name the Number. Say It.
- Writing
- Are You Suffocating Your Customers With Choice?
- Customers Rule
- You Are the Sum of Your Beliefs
- Which One Would You Choose?
- Spend More Time With Customers
- Sharp Falls for Weekly Magazines
- Planning
- When Divergence Becomes Convergence
- How Management Decisions Can Damage a Brand
- Three Ads. One Bad. Two Good.
- Path to Improvement
- Learning
- What to Say.
- Customer Empathy
- Business Revolution
- Yes, Numbers Do Lie.
- The Manager and The Leader
- Systems
- Surprise
- The Law of Duality is a Priceless Tool in Problem Solving
- We're Getting Mall-ed Again
- Are You Asking Your Customers For Referrals?
- What to Write in Your Ads
- Do You Deliver All You Promise in Your Ads?
- Left Jab, Jab, Jab, Right Hook
- How The Quest For Growth Can Be Disastrous For Your Business
- How to Spot a Wiener Dog... And Make Lots of Money
- Are You Hiring The Right People For Your Company?
- Answer 13 Again
- Staff Churn Can Change The Very Heart of Your Business
- How to Reap the Rewards of Social Media...
- How to Translate Your Core Message Into an Ad That Sells
- When Growing a Business
- Don't be Timid... Put Your Assets on Show
- Let Ignorance be Your Advantage
- How Deep Should Marketing Responsibilities Run?
- Smart Growth
- The Danger of Group Think
- Concentrate On What Will Make The Biggest Difference
- The Secret of Self Definition
- A Committee Should Not Be Allowed to Touch Ad Copy
- Sheepdogs Be Damned
- Keep Trying
- Speak to a Real Consultant
- How to Get Results From Your Radio Ads
- Monday Morning Marketing Quote: How To Manage The Routine
- How Are You Paid?
- Change Their Minds? Not a Chance.
- Combine 2 Ingredients for Explosive Ads
- Create a Powerful Marketing Strategy
- The Message
- Discovery
- Swim to Kansas
- Good Advertising
- What to Do With a Nitpicking Needle-Snout
- Failure at 33 and 1/3 RPM
- What Are You Trying to Make Happen?
- MM: Simplify The Complex
- Blanding vs Branding
- MMQ: Branding is a Byproduct
- The Power of Labels
- Education
- How I Win the Ad Wars
- Experience
- How to Stand Out, Not Fit In
- When You Use Spreadsheets for Business Decisions, Remember...
- The Answer to Success Could be Hiding in Your Blind Spot
- Change and Growth
- How to Lose Your Money on the Stock Market
- Two Life Changing Questions
- Are You Truly Prepared To Do What it Takes?
- 2 Types of Customers and 3 Keys to Win Each Type
- The Best and Cheapest Marketing You Can Do
- 4 Tips to Help Your Copy Hold Attention
- Getting it Done
- The First of the Five Steps
- 2010: The Changing of the Guard
- Do It, Then Fix It As You Go.
- 2 Steps to Help You Sell More Stuff
- Love Your Work
- Be Bold in 2010
- Reputation
- Which One Are You?
- In One Sentence Tell Me... What Is Branding?
- Ask The Wrong Question and You Will Get The Wrong Answer
- Particle Conflict. Symbolic Thought. Procedural Memory.
- Same Product... Two Different Selling Angles
- Too Much Information
- 2 Types of Customers: Relational v. Transactional
- Relevance
- Imitation
- Now Available from Wizard Academy Press
- Persuasion
- Your Credibility Investment Must Reinforce Your Message
- Walk the Talk
- Simple Good Manners = Great Customer Service
- Developing the Five Senses of Your Business
- Concentrate on Helping Your Client / Customer / Patient / Visitor
- Our Ads Make Cash Registers Ring
- My Holiday Gift to You... For Real
- Branding
- Big Business Use Boobs and Butts in Advertising. Should You?
- New Wizard Book - Currencies That Buy Credibility
- Are You Thinking Big Enough?
- Nontraditional Ad-Think Gets Far Better Results
- Business Problem Topology
- Are You Caught in the Trap of Short-Term Sales Rather Than Long-Term Growth?
- Relevance and Psychological Environment
- Focus on Customers
- Should You Reduce Your Advertising?
- Social Media: Myth or Miracle?
- Advertising
- Using Twitter for Business - Urge Alerts
- Trigger Emotions with Light and Color
- Each Generation Should Make the World a Better Place for Those Who Follow
- Business Success = 4 Ingredients, 2 Questions, 1 Decision + Determination
- Buying Media Late in the Year
- You Win or Lose With Your Business's First Mental Image
- How You Can Accelerate Credibility to Drive Traffic, Sales and Word-of-Mouth
- Wizard Partner Dave Young Talks Blogging
- Become a Business Giant, Focus on Inventory Turn
- When Cold Calling...
- Embrace Resistance
- Spreadsheet Marketing
- On Helping People...
- The Personal Experience Factor (PEF)... ‘Fury’ous at the Football: Part 1
- Taking Risks
- Empower Your Employees to Delight Customers
- Are You Thanking Your Happy Customers? You Should Be!
- Write It Down
- Sometimes Good is Not Good Enough
- The Need For Vivid Images in Writing
- Wizard Academy Blogging & Website Workshop
- How Does a Sunset Sound?
- Fatal Optimism
- Boldness
- Craig Arthur - Wizard of Ads Partner
- Management vs. Leadership
- An Interview with Jon Spoelstra Author of Marketing Outrageously
- Intuition... Much Needed for Success
- Media Buying
- How to Impress
- Work
- How to Piss Off Customers - Lesson 3
- Your Worst Department Determines Your Business Reputation
- How to Piss Off Customers - Lesson 2
- When Attempting to Persuade, Remember...
- Marketing is a High Stakes Competition
- Change...
- Why Wizard of Ads NEVER Works with Committees
- How to Piss Off Customers - Lesson 1
- Open With a Vivid First Mental Image
- Where Are Your Concentrating Your Efforts?
- Beware the Needle-Snout
- Which Take-Away Restaurant Would You Choose?
- A New Angle of Approach
- How I See The World
- Progress
- Meet Wizard of Ads Partner Tom Wanek
- Maximize Your Google Adwords Investment with These 6 Tips
- How to Optimize Your Website Copy
- Success is a Dangerous Thing
- Rupert Murdock Admits the Newspaper Business is "Malfunctioning"
- Meet Wizard of Ads Partner Jeff Sexton
- 10 Copywriting Principles from G. Lynn Sumners
- Goals
- Voicing Your Own Ads... Sound Effects... and Music Beds
- Building a Business David Ogilvy Style
- Style Tips for Ad Writers
- How Do Best Managers Manage?
- Should You Train Your Staff?
- The Power of Words
- Bad Math and You - Beware Irrelevant Facts
- New Perspectives
- Activity-Based Accounting
- The Need to Focus
- The Little-Known Factors That Turn Business Signs into Landmarks
- 10 Things Never to Do in Your Advertising
- True Leaders Inspire Confidence
- Never Cut Back on Your Customer Experience
- Information. Ideas. Action. Commitment.
- Hiring a Wizard Partner
- Make Your Business, Product or Service Stand Out
- The Flip Side of Recession Doom and Gloom
- Websites... The "New Improved" Yellow Pages
- The Process of Change
- Advertising Performance Equation Class Photo
- Money is Flooding to Lower Ticket Items
- The Need for Substance (Meat) in Your ads
- The Best Marketing You Can Do
- Be Real In Your Marketing and Advertising
- Go to the Wizard of Ads Marketing Performance Seminar for Free
- How to Advertise in a Recession - Substance Over Style
- Best People
- When Thinking About Advertising...
- What Has Made You Sad?
- The Naked Accountant
- Business Predictions for 2009
- Where Do You Get Your Business Ideas?
- Eat Lamb on Australia Day
- How Can I Get More Customers?
- Good Advice
- Three Advertising Essentials
- The Secret of Success
- Reduce, Reduce, Reduce
- The Marketing Performance Equation 2-Day Workshop
- What Do You Want From Your Business... Your Life?
- Develop Your Business Experience Using The Five Senses
- Education
- You Need to be Near and Far Sighted to Grow a Business
- When Telling It Like It Is...
- A 1300SMILES Christmas
- Introverts and Extraverts
- Connection Vs. Control
- The Must Read Articles of 2008 by GrokDotCom
- So You Failured... Get Over It... Move On
- What to Expect in 2009.
- Exponential Little Bits
- Never Let Your Standards Slip... Even by a Little
- Sending out a Flyer? 2 Factors You Must Understand
- How to Survive a Family Business
- Every Position in a Business is Important... Not Just Management
- The Danger of Arrogance...
- 4 Methods to Sharpen Your Marketing Message
- Advertising...
- If You Want Innovation... Don't Give the Responsibility to a Committee
- Becoming Credible
- Human Persausion...
- A Bigger Threat to Your Business Than Recession
- Students of Wizard Academy Speak...
- Goodbye AdSpeak... Hello Intimacy (Part 2)
- Goodbye AdSpeak... Hello Intimacy (Part 1)
- Time to Ponder
- What is Your Message Worth?
- What to Remember When Writing Ads, Proposals & Presentations...
- Be Real in Your Advertising
- Stay Ahead of Your Competitors... a 339 Second Lesson
- Yellow Pages...
- What is Required to Turnaround a Business?
- Change...
- Good Advice From Buffett
- Patience With Branding Brings Rewards
- The Most Powerful Word in Sales... ASK
- All Business Owners Need to Sell
- How Good do We Have to Be in Business?
- Curse of the Cold Feet…
- Now is No Time to be Timid
- Find an Expert You Can Trust...
- The Brain... a Lazy Piece of Meat?
- What's Happening on Your Website?
- A New Partner... A New Book
- A Crisis! Time for the Brave to Prosper
- Undressing a Makeup Success
- When it Comes to Websites...
- Deliver What You Say
- The Great Secret of Success
- Watching What You Do...
- Your Life... Your Business...
- Wizard Words... The Sword in the Stone
- Multilevel Marketing
- Feedback
- One Way to Build a Successful Business
- Why the Rule of Resemblance Fails
- Delivery First... Words Second
- How Well Does Your Business Rate on the Customer Visual Checklist?
- Persistence
- Cost Cutting...
- 4 Things Never to Do When Writing Ads
- When it Comes to Strategy...
- How to Write Ads That Make the Phone Ring... Real Estate
- One Person Can Make a Difference
- Destination First, Activity Second
- 7 Tips for Surviving a Recession
- Making Decisions...
- Your Potential Customers are Drowning in Ads
- Why You First Need an Uncovery
- 5 Ways to Attract People to Your Store
- When Staff Give You Endless Reasons Why They Can't do a Task
- The Extraordinary People Myth
- Impact Quotient
- China - A Case Study in Success, Sacrifice & Core Values
- Answer This Question...
- How Strong is Your Brand?
- When Learning... Open Your Mind
- Marketing to Employees
- Strategy - The Secret to Advertising Success
- Dealing With Rejection
- It Seemed Like a Good Idea at the Time
- Creating Loyal Customers
- Grabbing Market Share: Marketing in a Recession
- The Magic Table
- Upcoming Wizard Academy Seminars
- Nobody Reads Web Pages
- In Life and Business...
- Good Employers Make a Big Impact on Workplace Performance
- Plans & Action
- Follow the Sound of Bulldozers...
- It's Always People First
- How to Impress Your Customers
- Starbucks Stumbles... and the Brave Grab Market Share
- When Things Go Wrong...
- Art. Brand. Cultural Icon.
- Facts vs Stories
- Why Your Retail Store Needs a Good Web Site
- First Create a Delightful Customer Experience
- How to Write Ads That Build Brands
- Balance...
- Critics...
- When is it Time for Change?
- Business Growth Strategy #11... Remove the Risk
- Where Does America Spend Its Ad Dollars?
- Your Business Growth
- Customer Experience... What's Your Policy When Things Go Wrong?
- The Importance of Frequency and How Advertising Creates Word of Mouth
- What's the Biggest Mistake Businesses Make in Their Advertising?
- Your Marketing...
- Radio/Newspaper Smackdown
- Reduce Friction, Increase Sales
- Web Strategy in a Nutshell
- The First Step to a Profitable and Happy Company
- Boom Your Business Nashville 15sec Ad
- Don't Let Your Business Evolve On It's Own
- Is Your Website Answering Questions or Simply Looking Pretty?
- One Important Ingredient Most Sales People Lack...
- When it Comes to Marketing Your Business...
- Appreciation
- Make Your Mission Statement Ring
- Three Marketing Ideas to Get You Through the Recession
- What to Remember About the Back Seat Marketer...
- How Do You Measure Your Advertising's Success?
- If Everyone is Doing It…Should You?
- The Difference Between Advertising, Promotions, Publicity, PR, and Sales
- Shorter is Better
- Always Pick Your Battles...
- Experience... There is No Substitute
- How Core Values Can Create Positive Word of Mouth for Your Business
- Good Advertising = Promise x Repetition + Consistent Promise Delivery
- There is no Benefit in the Perfect Execution of a Bad Plan.
- A Comparison of 9 Major Media
- A Simple Tool to Help Stay Focused...
- Online Copywriting Resources
- If You Want to Grow Your Business...
- Online Search Translates to In-Store Sales
- Boom Your Business 2 Day Seminar... Nashville, Tennessee August 1 & 2
- Before Advertising, First Look Within...
- When Things Go Wrong...
- How Many Ads Will I Have to Run Before I Begin Seeing Results?
- Thoughts about Motivation
- Don't Let Success Go to Your Head
- Gone Exploring...
- Don't Give Up
- Horizontal Thinking
- Breakthroughs...
- Are You Mining the Gold in Your Client List?
- Wizard News - Boom Your Business (London)
- Advertising Success & Business Growth, Begins With Strategy
- A New Perspective...
- Which Media Should I Buy?
- What is... Particle Conflict, Symbolic Thought, Procedural Memory?
- The Role of a Wizard of Ads Marketing Consultant...
- Can Your Brain Be Tricked By Price
- Word of Mouth...
- How to Make Business Good, When Times are Bad
- What Are You Doing With The Bit In Between?
- Causing Customers to Remember You at Their Moment of Need
- What are the Rules?
- The Role of a Consultant...
- Making Better TV Commercials
- On Building a Business...
- Ten Creative Ways to Raise Your Prices and Fees
- On Conducting Business...
- The Six Costs of Signaling: Elevating Believability Through Your Actions
- Over The Shoulder Experts
- Archetypal Patterns
- Are You Frightened of Making Mistakes?
- Advertising Will Not Fix a Broken Business...
- Word of Mouth Strategies
- So You Want to Change...
- If Business is Slow, Don't Cut the Ad Budget
- Archetypal Patterns
- Off With the Head, On With the Pumpkin
- When Things Go Wrong...
- Media Planning
- Don't Judge by Visual Alone
- Australian Ad Spending 2007
- New Ideas...
- Two Ways to Make Radio Work
- On Responsibility...
- The Future of Radio
- Returns Policies and Customer Guarantees
- Experts...
- Systems
- The Shift Toward Low, Low Prices
- You Made a Change to Your Customer Experience...
- Unique Selling Proposition? … Feggedaboutit!
- How Can You Improve Your Marketing?
- When Planning and Buying Media...
- Manufacturing Real…
- Three Stages of Leadership
- Ancient Greeks and Turning Fifty
- Are You Fearful of Losing What You Have?
- When People Want Your Advice...
- Saturday 29th March 2008... Two Big Events
- The ROI of Free
- Contemplation
- How To Get Free Advertising
- Famous Last Words... "I Don't Care About Competitors"
- Do You Want Boring Ads?
- Been There Done That
- Which Course of Action Will You Decide?
- No Batteries Required
- Remove the Barriers...
- How Long is Your Ad Campaign?
- You, Me & We
- What do You do with Your Time?
- Your Seat in the Stadium of Life
- When Making Decisions...
- Bikinis and Quitting Time
- Which Path...
- Public Speaking
- Where is Your Blind Spot?
- Australian Consumer Sentiment Falls to Near 15-year Low
- "Boom Your Business" Class Photo (Mornington March 4 & 5)
- Buried Treasure
- Always Remember...
- Pioneers
- Marketplace Realities
- Service
- What Signals do Your Decisions Send?
- 7-Step Secret of Success
- Deadlines
- How Do I Find a Creative Expert?
- You Can’t Lead by Following
- Saving Money
- Soccer Mom Myth Web Site Announced
- Where Did You Hear About Us? A Dangerous Question.
- How Well Do You Tell the Story of Your Business?
- Wizard Bite Size Tips - Time vs. Money
- Waiting Time - Good Times & Bad Times
- Does Your Website “Show-up and Throw-up”?
- Why is Change so Difficult?
- Loyalty Schemes
- Is Writing Easy for You?
- Clarity is the New Creativity
- But it's on SALE!
- Are You Looking for a Greener Pasture?
- Hello and Goodbye
- Want Intelligent Answers? Ask Intelligent Questions!
- Wizard Bite Size Tips - Fact-based or Value-based
- The Internet Kills Australia's Oldest Magazine
- Understanding the Biggest Problem in Sales
- A Warning For Your Ads
- 2008: Year of Transition
- Is Your Marketing the NAKED Truth?
- Your Business in 2008 - Part 1
- Where Change First Happens
- What Message Are You Sending On Hold
- The Glass Ceiling
- Strategy Needs People
- 3 Tips to Help Implement Your Strategy
- How to Handle Difficult Customers
- Take Away the Word Sale… What’s Left? Anything?
- One Cause of Advertising Failure
- 2008 Business Forecast - from high atop Wizard's Tower
- Are You Helping Customers Remember?
- Another Advantage of Doing Business in Australia
- Designing the Company for Your Vacation
- The Ever Changing Business Model
- Gravity of the Edge
- Exploration
- Actions Speak Louder Than
- New Wizard Partner - Paul Boomer
- This Too Shall Pass
- Time and Chance
- Keep Trying
- 10 Tips To Producing Genuine Testimonials
- Always Put a Price on Your Products... In-Store & Online
- Australian Business Statistics, Some Interesting, Some Sobering…
- Why Do Businesses Lose Customers?
- Fact-Based or Values-Based?
- How Are You Going to Arrive?
- Danger Signals: Sounds of Circling the Drain
- Some Perspective
- Wizard News - Two Great Trainings, One Great Place
- Connections
- Hiring an Advertising Consultant - 4 Questions to Ask
- Quality
- Thrive in a Recession. How to.
- Why Experiment With Your Ad Dollars
- Tips to Help Optimize Your Audio Ads - Unique Voices
- Diagnose Your Marketing Problem
- Don't be Intimidated by Business Giants
- Unhappy Customers
- 3 Ways to Create Free Time in Business
- Your Advertising Eggs... in One Basket or Many Baskets?
- Buying Is An Emotional Decision
- How to Judge Your Day
- A Tour of Tigers
- Your Staff… Keeping the Cogs Happy
- Vess Barnes Comes to the Rescue
- So You Want to Change Your Marketing...
- Yellow Pages... How to Spend Less and Get a Better Result
- Ronald, Bill and You
- WonderBranding Halloween Academy
- Tomorrow Has Come
- One Mind Creates... The Group Should Only Apply the Spit and Polish
- Smart Sponsorship – Making Your Own Glass Slipper.
- Are You Prepared to Hear the Unpolluted Truth About Your Business?
- Is Yours a Brand or a Bland?
- Media Reps Need More Training - Part 1
- Radio’s Four Advertisers
- What Do People Really Think of You?
- Radio... What is it Really Like?
- Is Work Killing You?
- No Matter How Fast Your Business Runs....
- The Danger of a Low Rent Strategy
- Wizard News - Tom Wanek joins the Wizard Partner Group
- What Does Your Customer Admire?
- Leaving an Impression with the Customer
- Story Telling is Engaging, Emotional and Memorable
- Are You Fixated on Irrelevant Information?
- Write What You Know
- Talk Loud and Draw a Crowd
- "The Internet Sucks...
- Do You Lean Toward Niche Marketing?
- Do or Say? What Matters Most?
- End of the Month Advertising Offers... What Should You Do?
- Wizard Academy... Marketing to Women... Wizard Consulting
- The Fantastic Duo... Ready to Launch a New Book
- A Frustrated Radio Rep Speaks
- Your Staff... Are They Truly Empowered?
- Tingle This Will Make You
- Can You Make It Talk?
- A Study on Emotions in Advertising
- Your Attention... Where is it Focused?
- What's Your Core Promise to Customers?
- How Long Should Your Ad Be… 60s, 30s, 15s, or Mentions?
- I'm off to WonderBranding... Will You Join Me?
- For What Will You Be Known?
- How to Choose a Financial Adviser
- Talking to Customers in Early Buying Mode - A Wizard Trilogy
- Talking to Customers in Early Buying Mode - Part 2
- The Media or The Message...
- An Extremely Very Good Book
- Are You Willing to Attempt the Unthinkable?
- What Attracts Customers Attention?
- Smart Sponsorship – Finding a Cinderella for your Prince Charming
- Talking to Customers in Early Buying Mode - Part 1
- A Copy Metamorphosis
- Can Good Advertising Help Sell a Bad Product or Service?
- Understanding Customer Buying Styles
- Jewelers... How to Gain Publicity for Your Displays
- So What if People Laugh at Your Ideas
- Don’t Make Customers Jump Through Hoops
- Wizard News - Branding Blog Featured at TypePad
- Two Questions Business Owners Rarely Ask Themselves
- Owning a Business is NOT for the Frail of Heart
- Why Do We Resist Change?
- So You Tried and Failed...
- Making the Big Money
- Jekyll and Hyde Marketing
- Make Your Ads Memorable... Not Boring
- What to Do When Customers Complain
- Walmart the Poster Child for Inventory Management
- Bad Advertising Advice...
- How Do You Learn About Advertising?
- But Isn't Jewelry a Visual Product?
- Smart Sponsorship - Case Study No. 1 NRMA
- Customers Have Too Much Choice
- Grow Your Business... Look First Inside
- Relational or Transactional Advertising Strategy?
- Good Advice for Business Strategy
- Four Kinds of Ads
- Are You Closing a Sale or Opening An Ongoing Relationship?
- Plan Big... Be Original
- Does My Local Business Need a Website?
- The Best Advice When Planning Any Project
- Wizard News - New School Selling Awarded $264K 5-week Training Contract with Dell
- People Buy Emotionally and Then Justify Their Purchase Rationally
- Turbo-Charge Your Call-to-Action Hyperlinks
- Wizard News - Dave Young Arrives in Australia
- Ready. Angle. Frame.
- Your Brand... What Exactly Is It?
- Why Most Ads Fail
- Customers, Shareholders or Staff... Which Group Should You Look After First?
- Let Me Think it Over...
- What is Advertising Really?
- A Tale of Romance, Travel, Adventure, Friendship...
- What is Courage in Business?
- Do Good Ideas Always Work?
- A New Competitor Opens Across the Road
- Media is Losing its Mass
- Copy Perspective... "Then vs. Now" & "Me, Them, or You"
- How Good is Your Customer Service?
- How Much Information Should You Give Away In A Proposal?
- Why Do You Do The Things You Do? Is it to Fit In?
- Advice For Sales Reps... Actually... Advice for All of Us
- What Courage Can Do With Six Dollars
- How Should You Use Your Limited Resources?
- One Way to Gain the Customers Attention
- Too Many Rabbits…….. In China
- Being a Look-a-Like is Not Going to Boom Your Business
- Create Raving Fans, Word of Mouth & Repeat Business...
- 3 Simple Tips For Writing Radio Ads
- In Business Even Luck Needs Help
- Funny How Your Popularity Grows With Your Bank Balance... And Your Company Title
- Harry Potter and the Deathly Hallow... at a Discount.
- Is Your Advertising Firing on All 8 Cylinders?
- Does Your Business Dream Seem Too Distant?
- What Do Your Media Reps Really Know About Advertising?
- Progress Happens Only When Someone Breaks an Unwritten Rule
- NameIT Burger promotion
- What is The Most Powerful Part of Your Advertising Copy?
- Are You Consistent With Your Business Message?
- Move Your Stuff Faster on eBay - The Top 10 Tips
- Why Should Customers Buy From You?
- Business Pressures Getting You Down?
- Can Good Advertising Help Compensate for a Bad Product or Service?
- A Funny Thing Happens When You Make Plans
- Why Do We Buy?
- Effective Credit Control for Small Businesses
- Ad Writing is Not for Everyone
- How Are You Keeping on Course?
- When Thinking of Taking the Easy Option
- How to Get the Best From Your Ad Agency
- Comparing Prices
- But What Will People Say?
- Jeff Sexton - Persuasion Architect
- Gunna's & Doer's
- Have You Been Trying to Create a Transaction or a Relationship with Your Advertising?
- Do You Have a Dream, a Goal?
- How Much Should You Invest in Advertising?
- How to be Successful
- Engelbrecht House Opens
- What Motivates You?
- Planning Around the Customer
- Curiosity
- When You Are Too Close
- Leadership
- 4 Keys to Direct Response Marketing
- Risk
- Keeping Customers
- When Things Go Wrong
- Where Does Customer Service Begin?
- Protect Every Inch of Your Brand
- How to Grab The Customers Attention
- Empower Your Employees
- Speaking the Truth
- Uncovery Questions
- The Power of Stories
- The Danger of Statistics
- Two New Wizard Partner Sites
- Intelligent People & Fools
- Indecision
- How Committed Are You to Your Business Venture?
- Staying on Course
- Incentives
- Good & Bad Advertising
- How Many Sides Do You See?
- Media Selection Should be Your Last Consideration
- Listening
- Decisons Under Pressure
- Stagnation
- Finding Your Niche
- The Benefits of Listening
- Ads That Push the Envelope
- The Key to Success
- Your Journey
- The Best Websites Answer All Your Questions
- How to Judge Ads
- Everything is Marketing... Leave No Stone Unturned
- The Media Is Not the Message
- What is the Purpose of Prospecting?
- Problem Solving
- Why We Buy
- Writing to Men
- Making Money
- Stronger Ads = More Complaints
- How Long is Your Time Horizon?
- Just Do It
- Ad Writing
- How to Buy Word of Mouth
- Choice
- Consulting Tip
- Problem or Opportinity
- What Exactly is a Marketing Plan?
- Knowledge
- 10 Sales Basics
- Is Your Book Keeping Up to Scratch?
- To Boldly Go...
- Counter-branding
- Are You Suffering From a Lack of Customers?
- 7 Habits of Highly Defective Radio People
Entries by Week
Click on a week below to view a list of articles published during that week.
- January 29, 2012 - February 4, 2012 (5)
- January 22, 2012 - January 28, 2012 (6)
- January 15, 2012 - January 21, 2012 (4)
- January 8, 2012 - January 14, 2012 (3)
- January 1, 2012 - January 7, 2012 (3)
- December 18, 2011 - December 24, 2011 (3)
- November 27, 2011 - December 3, 2011 (2)
- November 13, 2011 - November 19, 2011 (2)
- November 6, 2011 - November 12, 2011 (3)
- October 30, 2011 - November 5, 2011 (1)
- October 23, 2011 - October 29, 2011 (2)
- October 16, 2011 - October 22, 2011 (3)
- October 9, 2011 - October 15, 2011 (2)
- October 2, 2011 - October 8, 2011 (2)
- September 25, 2011 - October 1, 2011 (1)
- September 18, 2011 - September 24, 2011 (1)
- September 11, 2011 - September 17, 2011 (4)
- September 4, 2011 - September 10, 2011 (2)
- August 28, 2011 - September 3, 2011 (1)
- August 21, 2011 - August 27, 2011 (1)
- August 14, 2011 - August 20, 2011 (2)
- August 7, 2011 - August 13, 2011 (3)
- July 31, 2011 - August 6, 2011 (3)
- July 24, 2011 - July 30, 2011 (2)
- July 17, 2011 - July 23, 2011 (1)
- July 3, 2011 - July 9, 2011 (1)
- June 26, 2011 - July 2, 2011 (1)
- June 19, 2011 - June 25, 2011 (3)
- June 12, 2011 - June 18, 2011 (3)
- June 5, 2011 - June 11, 2011 (3)
- May 29, 2011 - June 4, 2011 (3)
- May 22, 2011 - May 28, 2011 (3)
- May 15, 2011 - May 21, 2011 (3)
- May 8, 2011 - May 14, 2011 (5)
- May 1, 2011 - May 7, 2011 (3)
- April 24, 2011 - April 30, 2011 (2)
- April 17, 2011 - April 23, 2011 (4)
- April 10, 2011 - April 16, 2011 (4)
- April 3, 2011 - April 9, 2011 (3)
- March 27, 2011 - April 2, 2011 (6)
- March 20, 2011 - March 26, 2011 (10)
- March 13, 2011 - March 19, 2011 (7)
- March 6, 2011 - March 12, 2011 (4)
- February 27, 2011 - March 5, 2011 (1)
- February 20, 2011 - February 26, 2011 (1)
- February 13, 2011 - February 19, 2011 (2)
- February 6, 2011 - February 12, 2011 (3)
- December 19, 2010 - December 25, 2010 (1)
- December 12, 2010 - December 18, 2010 (1)
- December 5, 2010 - December 11, 2010 (2)
- November 28, 2010 - December 4, 2010 (1)
- November 21, 2010 - November 27, 2010 (2)
- November 14, 2010 - November 20, 2010 (2)
- November 7, 2010 - November 13, 2010 (6)
- October 24, 2010 - October 30, 2010 (1)
- October 17, 2010 - October 23, 2010 (1)
- October 10, 2010 - October 16, 2010 (1)
- September 26, 2010 - October 2, 2010 (1)
- September 19, 2010 - September 25, 2010 (2)
- September 12, 2010 - September 18, 2010 (3)
- September 5, 2010 - September 11, 2010 (1)
- August 29, 2010 - September 4, 2010 (4)
- August 22, 2010 - August 28, 2010 (1)
- August 15, 2010 - August 21, 2010 (1)
- August 1, 2010 - August 7, 2010 (1)
- July 4, 2010 - July 10, 2010 (2)
- June 27, 2010 - July 3, 2010 (2)
- June 20, 2010 - June 26, 2010 (3)
- June 6, 2010 - June 12, 2010 (2)
- May 30, 2010 - June 5, 2010 (5)
- May 23, 2010 - May 29, 2010 (2)
- May 16, 2010 - May 22, 2010 (1)
- May 9, 2010 - May 15, 2010 (3)
- April 18, 2010 - April 24, 2010 (1)
- April 11, 2010 - April 17, 2010 (3)
- April 4, 2010 - April 10, 2010 (1)
- March 21, 2010 - March 27, 2010 (2)
- March 7, 2010 - March 13, 2010 (3)
- February 28, 2010 - March 6, 2010 (2)
- February 21, 2010 - February 27, 2010 (1)
- February 14, 2010 - February 20, 2010 (1)
- February 7, 2010 - February 13, 2010 (2)
- January 31, 2010 - February 6, 2010 (1)
- January 17, 2010 - January 23, 2010 (4)
- January 10, 2010 - January 16, 2010 (5)
- January 3, 2010 - January 9, 2010 (5)
- December 27, 2009 - January 2, 2010 (5)
- December 13, 2009 - December 19, 2009 (2)
- November 29, 2009 - December 5, 2009 (4)
- November 22, 2009 - November 28, 2009 (4)
- November 15, 2009 - November 21, 2009 (9)
- November 8, 2009 - November 14, 2009 (8)
- November 1, 2009 - November 7, 2009 (1)
- October 25, 2009 - October 31, 2009 (1)
- October 18, 2009 - October 24, 2009 (3)
- October 11, 2009 - October 17, 2009 (1)
- October 4, 2009 - October 10, 2009 (6)
- September 27, 2009 - October 3, 2009 (1)
- September 20, 2009 - September 26, 2009 (5)
- September 13, 2009 - September 19, 2009 (3)
- September 6, 2009 - September 12, 2009 (3)
- August 30, 2009 - September 5, 2009 (2)
- August 9, 2009 - August 15, 2009 (1)
- August 2, 2009 - August 8, 2009 (2)
- July 26, 2009 - August 1, 2009 (3)
- July 19, 2009 - July 25, 2009 (1)
- July 12, 2009 - July 18, 2009 (9)
- July 5, 2009 - July 11, 2009 (2)
- June 28, 2009 - July 4, 2009 (3)
- June 21, 2009 - June 27, 2009 (1)
- May 31, 2009 - June 6, 2009 (2)
- May 24, 2009 - May 30, 2009 (1)
- May 17, 2009 - May 23, 2009 (1)
- May 10, 2009 - May 16, 2009 (4)
- May 3, 2009 - May 9, 2009 (2)
- April 26, 2009 - May 2, 2009 (2)
- April 12, 2009 - April 18, 2009 (1)
- April 5, 2009 - April 11, 2009 (2)
- March 29, 2009 - April 4, 2009 (2)
- March 22, 2009 - March 28, 2009 (5)
- March 15, 2009 - March 21, 2009 (2)
- March 8, 2009 - March 14, 2009 (4)
- February 15, 2009 - February 21, 2009 (2)
- February 1, 2009 - February 7, 2009 (5)
- January 25, 2009 - January 31, 2009 (7)
- January 18, 2009 - January 24, 2009 (1)
- January 11, 2009 - January 17, 2009 (2)
- January 4, 2009 - January 10, 2009 (2)
- December 28, 2008 - January 3, 2009 (1)
- December 21, 2008 - December 27, 2008 (2)
- December 14, 2008 - December 20, 2008 (6)
- December 7, 2008 - December 13, 2008 (5)
- November 30, 2008 - December 6, 2008 (4)
- November 16, 2008 - November 22, 2008 (5)
- November 9, 2008 - November 15, 2008 (5)
- November 2, 2008 - November 8, 2008 (5)
- October 26, 2008 - November 1, 2008 (6)
- October 19, 2008 - October 25, 2008 (7)
- October 12, 2008 - October 18, 2008 (5)
- October 5, 2008 - October 11, 2008 (3)
- September 28, 2008 - October 4, 2008 (5)
- September 21, 2008 - September 27, 2008 (4)
- September 14, 2008 - September 20, 2008 (3)
- September 7, 2008 - September 13, 2008 (4)
- August 31, 2008 - September 6, 2008 (4)
- August 24, 2008 - August 30, 2008 (5)
- August 17, 2008 - August 23, 2008 (4)
- August 10, 2008 - August 16, 2008 (5)
- August 3, 2008 - August 9, 2008 (4)
- July 27, 2008 - August 2, 2008 (5)
- July 20, 2008 - July 26, 2008 (5)
- July 13, 2008 - July 19, 2008 (5)
- July 6, 2008 - July 12, 2008 (5)
- June 29, 2008 - July 5, 2008 (7)
- June 22, 2008 - June 28, 2008 (4)
- June 15, 2008 - June 21, 2008 (5)
- June 8, 2008 - June 14, 2008 (8)
- June 1, 2008 - June 7, 2008 (7)
- May 25, 2008 - May 31, 2008 (1)
- May 11, 2008 - May 17, 2008 (4)
- May 4, 2008 - May 10, 2008 (5)
- April 27, 2008 - May 3, 2008 (7)
- April 20, 2008 - April 26, 2008 (9)
- April 13, 2008 - April 19, 2008 (8)
- April 6, 2008 - April 12, 2008 (8)
- March 30, 2008 - April 5, 2008 (12)
- March 23, 2008 - March 29, 2008 (9)
- March 16, 2008 - March 22, 2008 (7)
- March 9, 2008 - March 15, 2008 (7)
- February 17, 2008 - February 23, 2008 (6)
- February 10, 2008 - February 16, 2008 (7)
- February 3, 2008 - February 9, 2008 (6)
- January 27, 2008 - February 2, 2008 (4)
- January 20, 2008 - January 26, 2008 (7)
- January 13, 2008 - January 19, 2008 (6)
- January 6, 2008 - January 12, 2008 (4)
- December 30, 2007 - January 5, 2008 (4)
- December 23, 2007 - December 29, 2007 (2)
- December 16, 2007 - December 22, 2007 (6)
- December 9, 2007 - December 15, 2007 (7)
- December 2, 2007 - December 8, 2007 (4)
- November 25, 2007 - December 1, 2007 (2)
- November 18, 2007 - November 24, 2007 (4)
- November 11, 2007 - November 17, 2007 (6)
- November 4, 2007 - November 10, 2007 (3)
- October 28, 2007 - November 3, 2007 (4)
- October 21, 2007 - October 27, 2007 (5)
- October 14, 2007 - October 20, 2007 (8)
- October 7, 2007 - October 13, 2007 (7)
- September 30, 2007 - October 6, 2007 (7)
- September 23, 2007 - September 29, 2007 (7)
- September 16, 2007 - September 22, 2007 (7)
- September 9, 2007 - September 15, 2007 (6)
- September 2, 2007 - September 8, 2007 (8)
- August 26, 2007 - September 1, 2007 (7)
- August 19, 2007 - August 25, 2007 (6)
- August 12, 2007 - August 18, 2007 (8)
- August 5, 2007 - August 11, 2007 (8)
- July 29, 2007 - August 4, 2007 (7)
- July 22, 2007 - July 28, 2007 (9)
- July 15, 2007 - July 21, 2007 (10)
- July 8, 2007 - July 14, 2007 (8)
- July 1, 2007 - July 7, 2007 (8)
- June 24, 2007 - June 30, 2007 (9)
- June 17, 2007 - June 23, 2007 (7)
- June 10, 2007 - June 16, 2007 (8)
- June 3, 2007 - June 9, 2007 (6)
- May 27, 2007 - June 2, 2007 (3)
- May 20, 2007 - May 26, 2007 (3)
- May 13, 2007 - May 19, 2007 (2)
- May 6, 2007 - May 12, 2007 (4)
- April 29, 2007 - May 5, 2007 (3)
- April 22, 2007 - April 28, 2007 (4)
- April 15, 2007 - April 21, 2007 (1)
- April 8, 2007 - April 14, 2007 (1)
- April 1, 2007 - April 7, 2007 (3)
- March 25, 2007 - March 31, 2007 (1)
- March 18, 2007 - March 24, 2007 (1)
- September 11, 2005 - September 17, 2005 (1)
- April 24, 2005 - April 30, 2005 (1)
- January 30, 2005 - February 5, 2005 (1)
- November 7, 2004 - November 13, 2004 (1)