Customers don’t need to know every reason you’re better and different and cheaper and longer lasting and…
But don’t let traffic numbers fool you.
According to current research, yes it is.
I never ask the graduates of Wizard Academy, “What could we have done differently?
A Marketing Strategy needs to answer 4 questions:
In the last thirty days, I submitted a second draft of our next book, lost ten pounds...
Writing great copy is brain-dead simple when you have something powerful to say.
A cafe owner was famous for his soup. His accountant told him he could boost his profit if he...
Never make the mistake of doing two things half-heartedly when you can do one thing well. Don't dilute.
(1.) How to End. What will be the Last Mental Image your ad presents to your customer?
Some advertisers think that if they’re using radio, print or TV at the same time...
It's NOT the same as writing for print or direct marketing.
Your phone rings. It's the local Prozac drug rep wanting to meet.
“I never know what to say in my commercials.”... “What information should I feature on my website?”
Never use humour that doesn’t reinforce the principal point of your ad.
Over 90% of the marketing data we collect is noise, not signal, in terms of understanding our customers.
No business or person is perfect. We all make mistakes.
Never Make a Claim You Don’t Immediately Support With Evidence.
A good ad is a series of vivid mental images projected onto the movie screen of imagination.
"Can you recommend any good places to eat around here?"