When shopping online, nothing drives a woman battier than putting items into a shopping cart and pushing the “continue shopping” button, only to be sent back to the homepage or a section she’s never visited.
What if she wanted to buy the same item in another color?
What if the original item page had listed complementary pieces that would go with the one she just ordered?
If you really want your customer to “continue shopping” on your site, make sure you guide her back to where she really wants to be. Otherwise, she might just might abandon you altogether.