There’s a simple principle amongst direct response copywriters: “make it easy for the customer to say yes.”
Sounds like a “duh” piece of advice, but it’s amazing how often this advice gets botched.
Here’s how to do it right.
1) Your copy should make it easy for the customer to realize WHAT she would be saying yes to. In other words, your site should clarify:
- WHAT is for sale
- HOW MUCH it will cost
- WHY this is a good deal
- WHEN it will be delivered
2) Your copy should make it clear HOW to say yes and take that next step.
Have a nice, clean, simple Call to Action. If prospective customers have to decide between 14 options just to buy, you’re making them work too hard, and your sales will suffer accordingly.