Business owners start out doing their best to surpass their customers’ expectations, to raise the needle on the Personal Experience Factor (PEF) meter.
But, over time, they get busy and forget. And before long, they begin to take their customers for granted. They stop doing what made their business attractive to their customers.
To keep a high PEF score in the eyes of your customers, the experience has to stay polished and shiny. All the little extras you did in the beginning, you need to keep doing. Things have to be renewed, repainted, replaced and the overall experience refreshed.
Work as hard to keep your customers as you did to acquire your customers and you will always have your customers.