“I never know what to say in my commercials.”
“What information should I feature on my website?”
“We don’t do Facebook or Twitter because we don’t know what to post.”
“A newsletter? What am I going to say in a newsletter?”
- Tell each of your employees to write down the top three most-asked questions from your customers.
- Compile a master list of questions.
- Go through the list and write an answer to every question.
Now you know what to say.