It's NOT the same as writing for print or direct marketing.
For your website copy to persuade and convert visitors, you need a good online copywriter.
So what are the qualities to look for in a good online copywriter?
Good online copywriters:
Examine things from multiple and unusual perspectives.
Comprehend new subjects quickly and thoroughly.
Relate to and understand different audiences.
Learn about a subject or audience by listening.
Communicate simply. Take complex and technical subject matter and explain it in clear concise language.
Understand hyperlinks, persuasive momentum, and writing for search engines.
Meet deadlines. Period.
Use consistent voice and personality throughout the copy.
Manage the client’s expectations and explain when the client is wrong. And why.
Edit their own work without emotional attachment.
So when you find a good online copywriter, don’t even think of playing penny wise and pound foolish.