"A brand isn’t what you say about yourself, Sunshine. Your brand is built on your actions. Your performance. And the performance of your products." - Poobah, Be Like Amazon, Even a Lemonade Stand Can Do It
I was talking to my mate Trent Yesberg about the importance of values in business. How your business is a reflection of you.
I explained to Trent, how as a marketing strategist you spend much of your time studying people. The things they do. The things they don't do. They way they treat other people. What they say. What they don't say.
You learn much about a businesses by observation.