What Advertising Can & Cannot Do

1. Advertising Brings in New Customers

If your message is relevant, memorable and delivered frequently customers will come. And the better your message and media strategy, the more and more customers will come. 

On the other hand, if your message is blah blah blah like most ads and if your media plan is diluted and on and off again, don't expect much return at all.

2. Advertising Reminds Existing Customers to Return

16 Tips to Grow Your Business

1. Nothing Changes Until Action Is Taken 

"Unrelenting action is what turns starry-eyed daydreams into steely-eyed objectives. You say you have a goal. Let me look into your eyes. Now tell me what you did today." — Roy H. Williams, The Wizard of Ads 

"Be not afraid of going slowly; be afraid only of standing still." -  Chinese Proverb 

5 Lessons for Business and Life

"A brand isn’t what you say about yourself, Sunshine. Your brand is built on your actions. Your performance. And the performance of your products." - Poobah, Be Like Amazon, Even a Lemonade Stand Can Do It

I was talking to my mate Trent Yesberg about the importance of values in business. How your business is a reflection of you.

I explained to Trent, how as a marketing strategist you spend much of your time studying people. The things they do. The things they don't do. They way they treat other people. What they say. What they don't say.

You learn much about a businesses by observation.

When Will My Ads Start Working?

"When you know how adverting works and your competitors don't, you have the advantage."

Advertising is like planting corn.

According to reference.com, "From sowing to harvest, a corn seed takes 55 to 95 days to grow, depending on what type of corn is planted as well as the climate it is grown in. The time from planting corn seed to germination is normally about 5 to 12 days."

In your experience what would be the most effective kind of advertising? - Zoe H. Australia

Zoe, the answer depends on your definition of advertising.
Are you talking...

  • Media selection. The delivery vehicle of your message (passive or intrusive)? Television, radio, newspaper, magazines, Adwords, Facebook ads, flyers, billboards, buses, cinema, email, direct mail, door knocking... If you say the right thing, all advertising delivery vehicles work to some degree.