You want your website visitors to contact you or sign up for your newsletter or fill in a form or buy from you. So you ask them for information and then at the bottom you place a big bold button with the word "SUBMIT."
Submit, is a word with heavy baggage, negative emotions and negative mental images.
Here is the definition of 'submit' according to Apple's dictionary.
You spend time and money to attract visitors to your website. Your choice of words can either help you bond with visitors or repel them. Submit, is a word that repels.
You'll also notice under 'Please Get Back To Me', Jeffrey and Bryan tell you what to expect once you click the button. If you send between office hours they'll be back to you within the hour. Wow. Impressive.
So kick 'submit' to the curb and replace it with positive words and action verbs like place, get, send, subscribe and book.
- Place My Order
- Get My Quote
- Send My Free PDF
- Please Get Back To Me
- Subscribe Me
- Please Subscribe Me
- Book Now
- Book My Accommodation
- Please Email Me
Small changes to the customer experience on your website add up to make a significant impact.
Changing 'submit' to a more positive word or phrase is one such small change.
Until next week
Work hard. Have fun.
Wizard of Ads Australia
We help owner-operated businesses attract profitable customers. Their businesses grow bigger, faster. They make more money. Do you need help?