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      <image:title>Growth Tips - Give Your Customers an Encore</image:title>
      <image:caption>Your favourite band played its last song. You and everyone in the stadium stand and applaud. Waving, the band members disappear behind the curtain. You paid your money, and the band delivered. You're even-steven. But then the band comes back for an encore. They play more than you expected. You win. You go home happy. Now think about your business. You give customers what they paid for. You're even-steven. What can you now do to make them feel like they've won? What can you do to make them go home happy?</image:caption>
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      <image:title>Growth Tips - Curiosity</image:title>
      <image:caption>Curiosity is the spice you must add to your writing, ads and presentations. Without curiosity, there is no engagement. No memory. No sale. "... if something is obvious, we don't spend much time thinking about it; it is only when it isn't obvious that our curiosity is stimulated and we pay attention." - Seducing the Subconscious The Psychology of Emotional Influence in Advertising by Robert Heath Buy the book on Amazon Australia - https://lnkd.in/g9XN5RHu</image:caption>
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      <image:caption>When Giving Advice "Always advise people to do what you see they really want to do, so long as what they want to do isn't dangerously unlawful, stupidly unsocial, or obviously impossible. Doing what they want to do, they may succeed; doing what they don't want to do, they won't." - James Gould Cozzens</image:caption>
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      <image:title>Growth Tips - Want to Grow Your Business?</image:title>
      <image:caption>Want to grow your business? The best advice I can give you is this. Go back to the core. MAKE PEOPLE HAPPY. Happy they work for you. Happy they bought from you. Happy to tell others about you. Now go make someone HAPPY.</image:caption>
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