Craig Arthur November 22, 2017 Action! Craig Arthur November 22, 2017 Emotions Lead to Action!For your ads to work, you need to take a potential customer from apathy to action. Action happens when your customer clicks, calls, visits, registers or signs. Most ads fail because they lack the fire of emotion. Ads that tell who you are, where you are and what you have to offer keep a customer in apathy mode.Do your ads bubble EMOTION? Do they ignite ACTION? If not, prepared to be disappointed.