“Everybody has a plan until they get punched in the face.”
To Grow Your Business You Need a Marketing Strategy
How To Magically Lose Weight, Get Up Earlier, Have More Money, And Write A Book
How to Create a Winning Ad Copy Strategy
What Marketing Should You Do First?
“First do the things that will have the greatest impact on growth. ”
Advertising Strategy vs. Advertising Copy
“Impact in advertising today is 80 percent strategy, 20 percent copy. This makes it nearly impossible for good copy to compensate for weak strategy. ”
What To Leave Out?
“What will you leave out of your ads so that the imagination of the customer is engaged? ”
Communication vs. Persuasion
“Communication is what happens when you cause another person to see what you see. Persuasion is what happens when you cause another person to believe what you believe. ”
Public Speaking
“The hardest part of public speaking is escaping the nitpickers; those annoying people who hover offstage, mosquito-like, to tell you how their opinion differs from your own. ”
Cutting Customer Experience to Increase Profit is a Dangerous Strategy
Always Dominate an Advertising Medium
Great Ads Are Written in Three Steps
Should You Test Different Messages on Different Media?
Richard North Patterson
"Writing is rewriting. A writer must learn to deepen characters, trim writing, intensify scenes. To fall in love with a first draft to the point where one cannot change it is to greatly enhance the prospects of never publishing."
Steve Wozniak, of Apple
"Most inventors and engineers I’ve met are like me ... they live in their heads. They’re almost like artists. In fact, the very best of them are artists. And artists work best alone .... I’m going to give you some advice that might be hard to take. That advice is: Work alone... Not on a committee. Not on a team."
Roy H. Williams
"As a marketing consultant, I'm very territorial. I can work with you, or I can work for your competitor against you. If you don't respect the size of my gun, you leave me no choice but to shoot your ass with it."
Roy H. Williams
"Impact in advertising today is 80 percent strategy, 20 percent copy. This makes it nearly impossible for good copy to compensate for weak strategy."
Mark Twain
"Keep away from people who try to belittle your ambitions. Small people always do that, but the really great make you feel that you, too, can become great."
Unknown Author
“If you chase two rabbits, both will escape.”
David Ogilvy
“People don’t do what they say, don’t say what they think, and don’t think how they feel.”