Jerry Seinfeld is the richest actor on earth. Google it. He’s worth eight hundred and twenty million dollars.
Does Your Staff Live Your Advertising?
Reliable Truth or Cultural Myth?
The Power of Why
What Successful Companies Have in Common
Cost of Advertising: 2 Cents a Week
Pepsi's Digital Screw-Up
The Problem With Financial Types
Momentum in business can be positive or negative, pushing your company forward or back. Advertising, public relations, word-of-mouth and social media provide momentum to a business. But a threshold called “the experience of the customer" will dramatically alter these efforts, accelerating them forward or holding them back.
How to Reward Customers for Recommending You to Their Friends
A 2013 Harris Poll reports that 46% of us have shopped a brick-and-mortar store for information, then gone online to find a better price. But that same Harris Poll says that a far higher number of us - 69% - have done exactly the opposite; researched online, then bought from a local brick-and-mortar.