10 Things Never to Do in Your Advertising: Number 7

Never Mention The Recession or Times Are Tough

I understand how tempting it is to say,

“In order to help you combat the recession we’re offering…”

"Times are tough and money is short so we... "

But all that really does is remind the customer that now is not a good time to be spending money.

(Adapted from an article by Roy H. Williams, the Wizard of Ads. Roy teaches the art of persuasion at Wizard Academy, a non-traditional business school... a school for the imaginative, the courageous and the ambitious. You should visit.)