Schedule Meeting
Marketing & Advertising
Blogs
Growth Tips
Boom Your Business
Monday Morning Memo
Making Ads Work
Cover & Intro
How Much of Your Advertising is Working?
The Three Worlds of Business
Transactional Vs. Relational Shoppers
Testing the Advertising Waters
The Secret to Advertising Success
Three Types of Customers
How Advertising Works
The Chickening Out Period
Why Most Ads Don't Work
Let's Begin at the Beginning
The Advantages of Intrusive Media
What is Branding Really
Uncovery
The Three Sacred Cows of Advertising
Media Dominance
Sales Rep, Copy Writer, Business Owner
Intellect and Emotion
Calculating Your Ad Budget
The Most Common Mistakes in Advertising: No 1
The Most Common Mistakes in Advertising: No 2
The Most Common Mistakes in Advertising: No 3 to 12
Radio Scheduling
Television Scheduling
Why Good Ads Can Fail
What Will Happen if I Spend More on Advertising?
What Do Rich People Have in Common?
Questions For You
Be Like Amazon
Be Like Amazon Intro
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
About
About Craig Arthur
About Wizard of Ads
About You
Fees
Contact
Ph 0417 780 882

Wizard of Ads Marketing

Schedule Meeting
Marketing & Advertising
Blogs
Growth Tips
Boom Your Business
Monday Morning Memo
Making Ads Work
Cover & Intro
How Much of Your Advertising is Working?
The Three Worlds of Business
Transactional Vs. Relational Shoppers
Testing the Advertising Waters
The Secret to Advertising Success
Three Types of Customers
How Advertising Works
The Chickening Out Period
Why Most Ads Don't Work
Let's Begin at the Beginning
The Advantages of Intrusive Media
What is Branding Really
Uncovery
The Three Sacred Cows of Advertising
Media Dominance
Sales Rep, Copy Writer, Business Owner
Intellect and Emotion
Calculating Your Ad Budget
The Most Common Mistakes in Advertising: No 1
The Most Common Mistakes in Advertising: No 2
The Most Common Mistakes in Advertising: No 3 to 12
Radio Scheduling
Television Scheduling
Why Good Ads Can Fail
What Will Happen if I Spend More on Advertising?
What Do Rich People Have in Common?
Questions For You
Be Like Amazon
Be Like Amazon Intro
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
About
About Craig Arthur
About Wizard of Ads
About You
Fees
Contact
Ph 0417 780 882
Craig Arthur
5 December 2014

Cost-Cutter vs Entrepreneur

Craig Arthur
5 December 2014
“A cost-cutter buys grapes and makes raisins. An entrepreneur buys grapes and makes wine. You’ll never see a person arrive to a celebration carrying a box of raisins. ”
— Roy H. Williams, The Wizard of Ads
Newer PostA High-Visibility Location for Your Business is Often the Cheapest Advertising You Can Buy
Older PostHang Out With People Better Than You

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Wizard of Ads Marketing

Don't have the time to do your own marketing; prefer to concentrate on running your business? Hire Wizard of Ads Marketing to guide your marketing and grow your business faster. 

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Craig Arthur

Wizard of Ads Australia

Call +61 0417780882 or Send Me An Email

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Wizard of Ads Australia, 4814610417780882craigarthur@wizardofads.com